148 



AMERICAN FORESTRY 



ranging for the forestry banquet given 

 here during the Congress. 



During the year our president, Henry 

 Sturgis Drinker, president of Lehigh 

 University, has delivered addresses on 

 forestry at Tome Institute, Md., Lake 

 Sunapee, N. H., Asheville, N. C., the 

 Wholesale Lumber Dealers Association 

 convention at Atlantic City, Allentown, 

 Pa., Wilkes Barre, Pa., and other places 

 and these have been published and wide- 

 ly distributed. 



The Board of Directors has arranged 

 to hold a meeting at Cornell University 

 on May 15, at which time a new forestry 

 building is to be dedicated, and also to 

 hold a meeting at Chautauqua, New 

 York, in July, upon which occasion the 

 five thousand people expected at Chau- 

 tauqua at that time will be addressed 

 on forestry subjects at six big meetings, 

 lasting through two days. This meet- 

 ing is expected to prove of great educa- 

 tional value to the forestry cause. 



The Board has also arranged to hold 

 the annual convention of the Associa- 

 tion in 1915 at San Francisco, during 

 the Panama-Pacific International Ex- 

 position, at which time it is expected to 

 have representation from every country 

 in the world having any interest in 

 forestry. The Exposition managers 

 have offered to set aside a special day 

 of the Exposition to be known as 

 American Forestry Association Day, 

 and plans are already under way for 

 making this day the most notable in 

 the annals of forestry in this or any 

 other country. 



A membership and circulation cam- 

 paign was conducted steadily during 

 the year by means of letters sent to 

 persons who are or who should be in- 

 terested in forestry conservation, names 

 being secured from personal nomina- 

 tions by members, and from lists of 

 various organizations. This sort of 

 campaign was effective enough to se- 

 cure 1,520 new members and sub- 

 scribers. A still more effective method 

 of securing members and subscriptions 

 would be the placing of field agents in 

 various sections of the country, these 

 agents being qualified to make addresses 

 on forestry, to aid State and local for- 

 estry associations in perfecting their 



organizations and to generally arouse 

 interest in the forestry conservation 

 movement, as well as to personally 

 solicit memberships and subscriptions. 



It is gratifying to state that the 

 financial report of the treasurer shows 

 a healthy and a steady growth, the re- 

 ceipts from memberships, subscriptions, 

 and advertising being more than in any 

 year in the history of the Association. 



It is perhaps unnecessary to call at- 

 tention to the improvement in the 

 quality of the magazine AMERICAN 

 FORESTRY during the year. Not only 

 has there been a marked improvement 

 typographically, and in the quality of 

 the paper used but the effort to secure 

 articles of greater value and interest to 

 the readers has been successful, while 

 the increase in the number of illustra- 

 tions used has materially added to the 

 attractiveness of the magazine. These 

 improvements have been made at con- 

 siderable cost but they have been 

 valuable in drawing attention to the 

 magazine, holding the interest in it, and 

 in inducing voluntary subscriptions. 



Two features, in the conduct of the 

 magazine during the year, deserve 

 special attention. One was the greatly 

 enlarged November issue, devoted to 

 forest fire protective work and profusely 

 illustrated in colors, the cost being 

 about twice that of the regular number ; 

 and the other being the additional spe- 

 cial number issued during the sessions 

 of the National Conservation Congress 

 and summarizing, for the benefit of all 

 our members and subscribers, as well 

 as for general distribution at the Con- 

 gress, the work of the forestry com- 

 mittee and the ten sub-committees. 



Twenty-five hundred additional copies 

 of the May issue were printed for distri- 

 bution at the forest exhibition of the 

 Pennsylvania Forestry Association in 

 Horticultural Hall, Philadelphia, during 

 the week of May 19, at which time the 

 Association had an exhibition which 

 attracted much attention. 



In July the Association took over the 

 business management of the Forestry 

 Quarterly, Dr. B. E. Fernow of Toronto 

 remaining in editorial charge. The 

 Association is assured by one of its 

 members against any loss in the pub- 



