Page 93 Division of Operation and Personnel 



issue and consists, for the most part, of reports on departmental activities, changes 

 in the Acts, particularly the Game and Fisheries Act, open seasons for hunting, fishing 

 and trapping and conservational appeals for the protection of the resources. 



Our records show that it is serving a most useful purpose and its acceptability 

 rating has considerably increased. The average weekly column space being used by 

 newspapers throughout the Province is now from eight hundred to one thousand 

 column inches or approximately forty to fifty full news columns. 



In addition to the regular News Release some twenty-nine press releases on 

 matters of more or less urgency were issued to the metropolitan dailies and wire 

 services. The Section clipping file now totals three hundred and two individual files 

 with an estimated twenty thousand clippings per year. 



Articles 



A number of articles were provided to newspapers issuing special editions, 

 and considerable assistance given to writers seeking information for feature articles. 



Radio 



The Information Section prepared three long radio scripts and provided 

 material for a number of short scripts and announcements. In addition a great deal of 

 coverage was provided by radio stations throughout the Province as a result of the 

 regular news service. 



Photo Releases 



During the year some fourteen photo release stories, with an average of seven 

 photographs per release, were prepared and issued to the press. 



Advertisements 



Copy was supplied for forty-three paid Display Advertisements in magazines 

 and newspapers during the year. They varied from one-quarter page to full page 

 advertisements, mostly in black and white with art work or photos. Each stressed 

 the need for public co-operation in preventing forest fires and conserving the resources. 



Administrative advertisements to the number of one hundred and twenty-seven 

 were also inserted in newspapers throughout the Province. 



Posters and Signs 



The distribution of posters and signs to district offices was continued and the 

 following posters rei)rinted: 



Extract Game and Fisheries Act Notice to Settlers 



Forest Fires -Are Caused By — Prevent Forest Fires (2) 



Look Before You Leave This Forest .\rea Closed 



Notice — this is the property of — Trees for Tomorrow 



Miscellaneous Publicity Materials 



Available supplies of pencils, rulers, and whetstones, each of them bearing a 

 conservation appeal, were distributed to organized groups in large numbers. 



