1919 GAME AND FISHERIES. 9 



The price to be paid the fishermen by the Grovernmeiit was based upon the 

 average price of the previous five years. The fishermen with few exceptions gave 

 loyal support to the Government measure, thus assisting in no little degree to make 

 same a success. The fish which were distributed by the Government, taken from 

 the fishermen, were secured from the Eainy River District, Lake Superior, Geor- 

 gian Bay and North Channel, Lakes Huron, Erie and Ontario. 



During the first year over three million pounds of fish have been handled by 

 the Sales Branch. These fish have been sold by nearly six hundred fish dealers, 

 and have been distributed in over two hundred municipalities throughout the 

 Province, the distribution reaching nearly every important centre in the Province. 

 It is admitted that the Government policy has assisted in reducing the high cost 

 of living, an average of at least five cents per pound on all fish distributed being 

 saved for the consumer. This in itself would amount to at least $150,000. 



Government advertising has made the eating of fish more popular. The 

 Government arranged during the past year for demonstrations covering the pre- 

 paring and cooking of fish; exhibitions have also been made of live fish, while 

 moving pictures have been on exhibition showing the various phases of the fishing 

 industry. 



This wide advertising will undoubtedly have a marked eff'ect upon the sale 

 o-f fish throughout the Province in future years, benefiting the fisherman and the 

 consumer, and giving the people of the Province an idea of the value of this great 

 natural resource. 



Yours truly, 



S. L. Squire, 



Manager. 



