22 POULTRY BREEDING AND MANAGEMENT 



tion, the customers have turned more to eggs than to some 

 other staple foods. 



Second, a better knowledge of the high nutritive quality 

 of the egg and of the fact that it cannot be adulterated 

 that it comes to the table in its original unbroken package, 

 guaranteeing its purity has also contributed to its in- 

 creased use. 



Third, cold storage, which is discussed in a later chapter, 

 has also been a powerful factor in the increased use of eggs. 



All this, by opening up larger markets for poultry pro- 

 ducts, has contributed to increased production, for without 

 profitable markets no artificial stimulus could maintain in- 

 creased production. 



Education. On the other hand, what may be called arti- 

 ficial stimulus was necessary. The demand for eggs would 

 not have been fully met had education or artificial means not 

 been resorted to in order to stimulate production. Under 

 this head may be mentioned the agricultural and poultry 

 journals. These journals have constituted a medium for an 

 exchange of views by producers. Experiences have been 

 published and re-published, and they have shown that there 

 is money in producing eggs. Successes have been chronicled, 

 and this has been followed by explanations of methods. In 

 this way a great educational campaign has been going 

 on through the medium of the agricultural and poultry 

 journals. 



The poultry page of the farm paper chronicling the poul- 

 try experience of successful farmers throughout the country, 

 read by thousands of farmers weekly, has been a great force 

 in directing attention to this industry and encouraging it 

 among the farmers. It is doubtful if any other page of the 

 farm paper has a larger circle of readers than the poultry 

 page. The journals devoted exclusively to poultry, though 

 they do not reach as large a constituency as the farm papers, 



