CHAPTER XVI 



MARKETING EGGS AND POULTRY 



During the past few years considerable attention has 

 been directed to the importance of improved methods of 

 marketing poultry products. This is a subject that con- 

 cerns the consumer as well as the producer. To the former 

 it is a question of how to get eggs and chickens of good 

 quality and at prices he can afford to pay. To the pro- 

 ducer it is a question of handling the eggs and marketing 

 them in such a way that he can get a satisfactory profit. 

 Improved methods of marketing would mean a larger busi- 

 ness, as well as a more profitable one, because there would 

 be a much greater consumption of eggs and chickens if the 

 consumer could always be assured of their good quality. 

 The poultry-keeper is vitally interested in anything that 

 will increase the consumption of poultry and eggs and also 

 in anything that will enable him, through better handling 

 of the product, to get it to the consumer in a condition that 

 will bring him a higher profit. 



The poultryman must not give less attention to produc- 

 tion, but he must give more earnest attention to efficiency 

 in marketing if he would not lose what he may have gained 

 in efficiency in production. It is one thing to produce the 

 chickens and the eggs, it is another to get value for them. 

 There is a pleasure in producing a superior article, but the 

 producer measures his success finally by the market returns. 



MARKETING EGGS 



Two factors that the poultryman must consider in seek- 

 ing a good market for his eggs are quality and quantity, 



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