MARKETING EGGS AND POULTRY 337 



ANALYSIS OF RETAIL PRICE OF EGGS IN NEW YORK CITY 



Per dozen 



Producer's price $0.20 $0.20 



Shipper's charges : 



(a) Labor in collection and packing 005 



(b) Cases, fillers, and packing 0073 



(c) Transportation charges to city 0106 .023 



Commission for handling 01 .01 



Jobber's charges: 



(a) Cartage from dock to store 00133 



(b) Candling and grading 00666 



(c) Storage and insurance 016 



(d) Jobber's profit and charges 01 



(e) Delivery to the retailer 004 .038 



Retailer's charges : 



(a) Operating expenses, 10% 0271 



(6) Retailer profit, 5% 01497 .042 



Price paid by consumer $0.313 



By direct marketing is meant selling direct to the con- 

 sumer by the producer, or an association of producers, and 

 indirect marketing is the method followed where the eggs 

 pass through the hands of one or more middlemen after 

 leaving the farm and before reaching the consumer. 



Direct Selling. The most profit will be made by ship-' 

 ping direct to consumers, in this way eliminating all mid- 

 dlemen charges. The producer should endeavor to establish 

 a trade with city customers. It is possible to furnish the 

 consumer eggs of first quality at prices lower than he pays 

 for eggs of the same quality through the regular channels 

 of trade, and at the same time secure a better price than he 

 could otherwise secure. 



This was demonstrated by the poultry department of the 

 Oregon Agricultural College. For better eggs than he for- 

 merly got for 35 cents a dozen the consumer paid the pro- 



