MARKETING EGGS AND POULTRY 339 



a surplus of eggs that he has no regular customers for ; then 



there will also be 

 culls. For these he 

 must find another 

 market. These 

 would usually have 

 to be marketed 

 through the indirect 

 way. Third, there 

 there would be the 

 cost of collection, or 

 the probable loss 

 from bad accounts. 

 A ROASTER By requiring a bank 



Showing method of packing in a parcel post package, reference, <> r Other 



satisfactory refer- 

 ence, there would be little probability of loss. 



Selling to City Retail Stores. Retail stores offer a 

 market that should not be overlooked. Shipping direct to 

 retailers comes near being direct selling. The producer 

 can ship in larger quantities than he can to private cus- 

 tomers and obtain a better express rate. Retail stores that 

 have a fancy trade 

 will pay a premium 

 for fancy eggs. 

 They have the mar- 

 keting machinery all 

 ready running. 

 They attend to de- 

 liveries and collec- 

 tions. The poultry- 

 man who can guar- 

 antee regular case 

 shipments of high A PARCEL POST PACKAGE 



quality Stock Will Showing eggs wrapped. 



