342 POULTRY BREEDING AND MANAGEMENT 



On the other hand, it will be understood by the consumer 

 that he will secure from the producer better eggs than he 

 can secure through indirect channels at the same price. 

 It means a better profit to the producer and at the same 

 time a saving to the consumer. 



The producer should be fully alive to the possibilities of 

 this method of selling and should take particular care to 

 grade his eggs as to size and color, separating the white and 

 the brown eggs and discarding all under-sized and over- 

 sized, ill-shapen and dirty or stained eggs. Above all, he 

 must be sure that he ships nothing that is not perfectly 

 fresh. He will not long retain his customers unless he 

 gives heed to those points. Again, it will pay well to use 

 neat and clean packages and also a wrapping-paper of 

 proper size and quality. By treating the customers fairly 

 and pleasing them he will be able to secure others because 

 a pleased customer will recommend others to him. 



In regard to fixing the price, probably the most prac- 

 ticable method is to have an agreement with the consumer 

 that the price will be the highest wholesale quotations in 

 the daily papers plus so many cents premium. This should 

 be sufficient to pay the postage and package, and the cost 

 of the extra care given the eggs. 



Comparison of Direct and Indirect Selling. As be- 

 tween the two methods of selling direct and indirect the 

 former undoubtedly favors the maintenance of the higher 

 standard of quality. In shipping to consumers the producer 

 is directly responsible for his product. Any complaint will 

 come to him direct. He is able to retain his customers only 

 so long as he furnishes eggs of superior quality. He has 

 a direct interest in the quality of his product. By the in- 

 direct method the producer's identity is not known. "When 

 his eggs are marketed with those of a hundred other 

 farmers, there is no particular object in taking pains to 



