MARKETING EGGS AND POULTRY 365 



nothing about except what is stated in his advertisement. 



Advertising, however, is a great factor in the distribu- 

 tion of improved strains or breeds of poultry. The busi- 

 ness of the breeder is built up largely through advertising, 

 and in proportion as he exercises judgment and skill in his 

 advertising in proportion will he reap the financial reward 

 of his success as a breeder. 



Selecting Hatching Eggs. The importance of exercis- 

 ing extreme care in the selection and handling of eggs for 

 market has been emphasized. Greater importance, if 

 possible, should be attached to the selection of eggs for 

 hatching. The breeder who is doing an honest business 

 will carefully cull the eggs before shipping. Only those 

 of normal size and shape should be used. If the poultry 

 "breeders would make it a universal rule to set or sell no 

 eggs for hatching that did not weigh two ounces each it 

 would soon result in a vast improvement in the eggs of the 

 country. That is one thing the breeder can easily control, 

 selection for size of egg. Eggs should be clean, and prefer- 

 ably not washed. Washing injures their hatching quality, 

 especially when shipped great distances. They should not 

 be more than a week old before shipping, and kept in a 

 clean, dry, cool place in the meantime. Further discussion 

 of selecting eggs for hatching will be found under chapter 

 on Incubation. 



Packing Eggs for Hatching. The result in hatching 

 eggs shipped long distances will depend very materially on 

 the method used in packing them. The packing must pre- 

 vent breaking and jarring the eggs as much as possible. 

 The package should not be air-tight, otherwise the eggs will 

 sweat if subjected to wide ranges of temperature. Dry, 

 clean excelsior, or wood wool, chaff or fine hay make good 

 packing material. The eggs should not be wrapped in 

 paper. Probably the most satisfactory shipping package 



