THE BEE-KEEPERS' REVIEW. 



A Benefit to all Three. 



M' 



Y Dear Subscriber — I have in mind a 

 plan by which you and I and some 

 other bee-keeper may all be benefitted. 

 It may require a little explanation, but, 

 in the end, I will show that I am correct. 



To begin with, let me quote from the 

 editor of that phenomenal success, the 

 Ladies' Home Journal. He says: "The 

 way to succeed in journalism is to make a 

 good journal, one that the people want, 

 and then let them know about it." 



But, advertising is expensive. I be- 

 lieve that the advertising done in secur- 

 ing subscribers often costs about as much 

 as these same subscribers pay for their 

 first year's subscription. In other words, 

 a publisher might, perhaps, send his pa- 

 per free to new subscribers, the first year, 

 if he could thereby dispense with adver- 

 tising. 



I do not propose to drop my advertis- 

 ing; but, in addition to it, I wish to en- 

 list the services of my present subscrib- 

 ers; and to pay them well for their work. 

 To any subscriber of the Review, I will 

 send, absolutely free of charge, a fine, 

 tested, Italian queen for each ninv sub- 

 scriber he will get me. I can furnish ei- 

 ther the golden, or those bred from im- 

 'ported mothers— each reared in a separate 

 apiary. Orders will be filled in rotation 

 — first come, first served. 



Not only will 1 give this liberal pay, 

 but I will assist my friends, in every way j 

 possible, in their work of getting sub- | 

 scribers. I will furnish them all of the 

 sample c()])ies that are needed; and, in | 

 addition, if desired, copies will be mailed 

 direct to the addresses of any bee-keepers 

 they will send me; and a notice will also 

 be .sent announcing that, "For the copy 

 of the Review sent, you are indebted to 



the courtesy of Mr. , I here 



the name of the sender of the list will be 



]nit in \ wIkj would be pleased to obtain 

 your subscription for the same." Then, 

 for three or four months, at least, .samples 

 of the Review will be sent, each month, 

 to these addresses. During this time it 

 will probably be possible to meet these 

 bee-keepers, speak a good word for the 

 Review, and ask them to subscribe 



There is no time of the year when it is 

 ea.sier to induce bee-keepers to subscribe 

 for a journal than when the bees, having 

 passed the rigors of winter, are filling with 

 music the soft air of spring, and the bee- 

 keeper's heart is jubilant with hope. It 

 is none too soon now to begin sowing 

 seed, in the shape of sample copies of the 

 Review. 



Reader, don't you know of at least one 

 bee-keeper that you might influence to 

 become a subscriber? If you can do this, 

 I shall be glad to send you a nice queen. 



In carrying out this plan I shall not 

 make one cent of profit, the present year; 

 but if only 75 per cent, of the readers 

 thus obtained remain as permanent sub- 

 scribers, there will be a good profit in the 

 end. This year not more than one jrt 

 cent, has dropped out. 



If you send me a new subscriber on 

 the.se terms vou will get a fine queen, I 

 will get a new subscriber that, in all prob- 

 ability, will stay with me for years, and 

 the new subscriber vrill get information 

 that will be worth to him ten times its 

 cost. As in all genuine " bargains, " all 

 the parties to it are benefitted. There is 

 one other point: the larger sub.scription 

 list that a ])a])er has, the better it can be 

 made, and in this way subscribers are 

 benefitted. 



If yoH can help in this way, let me 

 know in what way / can help iv;//. 



W. Z. Hutchinson, Flint, Mich. 



