178 SALE OF WOOD. 



allowed is too short, or not fixed Avitli due reference to the cost 

 of transport ; if carts and boasts are few and are required for the 

 time bein<,' for af^^ricultural purposes, the cost of transport will 

 he increased, and the price of the wood consequently falls. In 

 fixin^,' the date for the removal of the wood, the forester should 

 respect ^^eneral departmental orders, but in carrying them out he 

 should be very lenient and consider the nature of the roads, that 

 in some cases sand docs not bind in winter, or other roads are 

 too wet for use except during frost, or after dry summer weather ; 

 that in the case of Avater-carriage the logs cannot always be floated 

 or rafted at a fixed time, and that country people prefer to work 

 at wood-transport before the hay is mown, or after the corn has 

 been harvested. If all the wood has been brought out of the 

 forest, sylvicultural rules will not intervene to hurry on the 

 removal of the wood from the road-side. 



10. Adcertiabifi Sales. 



It has been already remarked, that competition at sales is 

 greatly improved by judicious and timely advertisement. As 

 no petty dealer is afraid of the expense involved in bringing 

 his goods to the notice of consumers, and wholesale producers 

 often spend immense sums in this way with good results ; 

 it cannot be doubted that in forestry, judiciously advertising 

 timber-sales must have an important bearing on their financial 

 results. Too great economy in this matter will certainly entail 

 loss. 



It should, however, be clearl}' understood, that no allusion is 

 here intended to puffing advertisements, which are more calcu- 

 lated to excite mistrust than to stimulate purchasers. The 

 advertising medium should be much more carefully chosen than 

 is usually the case. Here is meant, not only advertising in the 

 public press, but also the despatch to large dealers and other 

 persons interested in the sales of printed notices giving sufficient 

 detail of the sale-lots. 



Wherever large numbers of logs arc sold yearly, and there is 

 a more or less extensive demand for them, the timber-trade may 

 reasonably expect to be informed by notices published before- 

 hand, what woods and felling-areas will be taken in hand, and 

 what will be their probable yield, so that timber-merchants may 



