70 THE BEE-KEEPERS' REVIEW 



SELECTED ARTICLES 



AND EDITORIAL COMMENTS 



Gigantic Industry Is Built Up by California Fruit Growers' Exchange 



Just now, when co-operation is l)eing' considered by bee-keepers 

 all over the country, it occurred to me that the readers would be 

 interested in knowing what is being accomplished along this line by 

 the California Fruit Growers. I am indebted to ^Ir. James K. Hed- 

 strom for the following clipping taken from the Los Angeles Exam- 

 iner: 



For eighteen years the California Fruit Growers' Exchange has 

 waged a persistent campaign of advertising for the citrus growers of 

 California. During this time the Exchange has l^een one of the lead- 

 ing factors in bringing fruit growers to the state and in scattering 

 the fame of the California orange belt all over the world. The Cal- 

 ifornia orange, largely through the efforts of the California Fruit 

 Growers' Exchange, has become as common in the large centers of 

 the middle west and east as the apple — and this means millions of 

 dollars annually to the citrus growers of this state. 



The objects of the exchange have been and are to teach the 

 grower to economize in the growing, marketing and packing of the 

 fruit ; to encourage the improvement of the product and to widen 

 the distribution, and increase the consumption in order to take care 

 of the rapidly increasing crop, this latter by advertising and placing 

 salaried representatives in the consuming centers who work solely 

 for the exchange and devote their entire time toward boosting Cal- 

 ifornia citrus fruits. 



These are the principal objects and purposes as set forth by 

 the exchange : 



To lessen the cost of marketing l)y creating agencies who will 

 act for each member. 



To insure the collection of sales. 



To facilitate the collection of damage claims. 



To encourage the improvement of the product and the package. 



To increase the consumption of citrus fruit by developing new 

 markets and to aid in supplying all the people with good fruit at 

 a reasonable price. 



To secure a fair and just government of all bodies affiliated with 

 these parties, democratic in principle and through which at all times 

 policies shall be controlled by the majority will of the shippers con- 



