192 THE BEE-KEEPERS' REVIEW 



1)6 considered. 1 took considerable time in looking this matter up, 

 ha^■ing at one time the thought of establishing a separate publica- 

 tion. I found that to do that and accept advertising I must have 

 a subscription list. The National could not get up a journal and 

 send it out free to its members, if it accepted advertising. No, a 

 subscription list must be established. To get a subscription list 

 would take more funds than the National had at its disposal. On 

 the other hand, if a publication v/as issued without advertising, 

 then the cost of its publication would l^e prohibiti\'e. This made 

 the plan of starting a new publication out of the question, for the 

 })resent at lease. 



Next came the suggestion of getting a page in some farm pub- 

 lication and sending it free to the members. Here again we were 

 up against the postal laws, for free circulation is not allowed. They 

 must be subscribers. But even if that plan was adopted, it vrould 

 not be practical, for we wciuld not have sufficient control to assure 

 us that we would get what we wanted printed. 



Having exhausted all means for getting a new journal started 

 and not seeing a way out, the next move w^as tc» get hold of one 

 already started and naturally that Ijrouglit my attention to the 

 Review. I will admit that 1 hesitated about offering it to the 

 directors. I realized tha. I would no doubt be charged by some of 

 having personal interests in getting rid of the Review. ]\Iany no 

 doubt would think that I had got hold of a bad bargain and wanted 

 to unload on the Association. In reply to this 1 will say that the 

 Review is not an untried experiment. It has been published now 

 for more than 24 years. I have been at the helm less than a year, 

 and I feel that I have made good. At least the letters I can show 

 from my subscribers would indicate that to be the fact, as well as 

 the condition of my subscription list. You have noticed that I have 

 not offered one single inducement for renewals or new subscribers, 

 by giving a premium or discount (except the three months' trial 

 offer for 15 cents), and practically all my old subscribers have re- 

 newed for this year. I can be excused then for believing that the 

 Review is on a prosperous basis. 



In selling the Review to the National Association, I feel that 

 I have proven myself loyal to your cause. That act has placed me 

 absolutely at your disposal. Whenever you feel that I am not 

 working for your interests, whenever you think another person can 

 represent you better, you have only to exercise your power, and 

 another takes my place. Don't tell me there is no one else availa- 

 ble. There is no man living whose place cannot he filled. The 

 fact that you have created a job big enough to demand one man's 

 attention will attract plenty of applicants. 



