54 



THE BEE-KEEPERS" REVIEW 



producers of other food products, we could increase the sale and use 

 of honey to ten times what it is at present, and at the same time 

 we could realize better prices than we now receive. 



It has been said that with proper advertising a man could make 

 a fortune selling sawdust as breakfast food. Now as we have a 

 breakfast-or-supper food of great excellence and value, why do we 

 find so much difficulty in disposing of a little crop of honey? Obvi- 

 ously we go at it in the wrong way. Honey is generally considered 

 a luxury and not as a necessary article of food ; therefore we must 

 create a demand for it — that is, we must make the public look on 

 honey as a necessity, an everyday food, like butter or milk. 



This can be done, to a large extent, by the individual producer. 

 Talk honey, show honey, write about honey, and be i)repared to fur- 



Exhibit of J. M. Buchanan at Tennessee State Fair. 



nish honey of the best quality to your customers. And right there 

 is where some of us fall down — in the matter of quality. We need 

 not expect to get return orders for ill-fiavored, unripe honey, or light- 

 weight unfilled sections, or dirty, unsanitary packages. Put up your 

 product in the best possible shape, and put nothing on the market 

 but the best. Grade honestly, and talk quality, and be able to stand 

 back of your product, and you will have solved the biggest part of 

 the problem. 



Then our bee-keepers' associations, local and National, can do a 

 great work in this line. We are too much inclined to devote all 



