THE BEE-KEEPERS" REVIEW 



55 



our talents to the production of honey, while we neglect the selling 

 end, and leave that entirely to the retailer. This same retailer has 

 to push a hundred other articles, and has not the time to devote to 

 creating- a demand. It is his business to supply the demand already 

 existing. Then as a general thing, he knows very little about honey, 

 anyway. 



One of the best advertising mediums I have found is the honey 

 and bee exhibit at the fairs. For several years I have made a nice 

 exhibit of my products at the state fairs, and besides winning pre- 

 miums enough to pay expenses I have seen the demand grow until 

 I am not able, by several thousand pounds, to produce enough honey 

 to fill the season's orders, and that, too, at a price two or three 

 cents above the general market. 



Apiary of J. M. Buchanan, KrankJin, Tennessee. 



One of the worst difficulties in the way of working up a de- 

 mand for honey, is the almost universal suspicion that honey is 

 adulterated. The public will take anything in the shape of cereals, 

 syrups, canned goods or liquors, and never doubt their purity, but 

 the first question that is asked when you show them honey is, 'Ts 

 it pure?" This is all wrong, and we should lose no opportunity to 

 correct this impression. 



We like to tell each other how clean, how moral, we bee-keepers 

 are, as a class. Then let us take the public into our confidence and 

 show them that we are not fakirs, and robbers ; that we are about as 



