THE BEE-KEEPERS' REVIEW 465 



tically the same idea, expressed a little differently. I still think that 

 our Indiana motto, of "Eat a Little Honey'' (not "Eat a little. 

 Honey"), expresses the correct shade of meaning we wish to convey. 

 The prime object, if 1 understand the situation, is to get people started 

 to eat a little, and then they will zcaiit to eat more. I fully believe 

 that this is the real key to the problem. There are man}^ who are 

 not eating any honey at all. In fact, there are more that do not eat 

 honey than there are that do. But those who commence, generally 

 keep to the habit, year after year. 



I enclose this in a sample general letter that we are mailing to 

 the wholesale trade of the state. We feel the impulse of stimulation 

 already. I feel sure that it will stimulate the honey business to a 

 considerable extent. 



I have not heard from you whether you will be at the Indianapolis 

 meeting or not. We are expecting Mr. Dadant and Earnst Root to 

 be there, and I would like for you to come if possible. 

 Yours very truly, 



Geo. W. Welliams. 



The Indiana State Bee-Keepers' Association. 



Redkey, Indiana, November 5, 1013. 

 To THE Wholesale Trade : 



You will find enclosures calling attention to Indiana "Honey 

 Day,'' to be observed December 15th. The State Bee-Keepers' Asso- 

 ciation will print the enclosed notice in the local newspapers generally 

 over the state, and we expect the wholesale grocers and jobbers to 

 see to it that each of their customers have an ample supply of honey 

 by this date, to meet the demand that will come. 



I would call your attention to the enclosed display card, and 

 suggest that you order a sufficient number to furnish each of )^our 

 customers one or more of these. / think arrangements will be made 

 another year to place cards in each case of honey. The associations 

 are taking up the matter of advertising, and wish to work to the best 

 interest of all concerned. We wish to make a fair profit ourselves, 

 and realize that the dealer must also make a profit to do business. 

 Indiana honey is the best honey for Indiana people, as they are accus- 

 tomed to the flavor, and it will give better satisfaction than any im- 

 ported goods. 



We have arranged to have display cards, same as enclosed, 

 printed at a cost of 2c each, postpaid, in any qviantity. How many 

 do you wish to use? Yours, 



Geo. W. WiLLiAivts, Secretary. 



N. B.- — If you are in need of honey, write to the Bee-Keepers' 

 Review, Northstar, Mich., enclosing 10c for a copy of the Review 

 containing names and addresses of Association members having 

 honey for sale. 



