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Know What Your Dealer Pays 



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CATALOGUE AND, 

 BUYERS' CUIDEN'TO 



I r/f/s /s ov/t ONiy saltsma/v feS 



We haw been work^g Iw/T^ 

 together on this cata- 

 logue for thirty years. We 

 consider this number to be as 

 neal* the idea] Buyer's Guide aa the 

 world has ever seen. We have done 

 our best and our assistants have don^ 

 their utmost, to tell the TRUTH 

 about everything listed herein. 



MONTGOMERY NVARD & CO. 



MfCHtGAN AVENUE ft MAOISO^J STREET. CMICACO. 



THIS BOOK CONTAINS 



70,000 PF.ICES 



17,000 PICTURES 



1,000 PAGES 



'T^his book tells pretty nearly what your dealer pays 

 "'• for everything. It quotes wholesale prices on 

 70,000 articles, and shows pictures of 17,000 of them. 

 It includes practically everything that anybody uses, 

 wears or eats; and its prices are the lowest ever quoted. 

 It will save the average family at least $100 per year- 

 some $500. Two million people send for this book year- 

 ly as a buying guide, and we want you to have one too. 



for 30 Years 



we have been selling merchandise by mail 

 at about what dealers pay. Ouri is the 

 original catalogue business, and the greatest mail order house in the 

 world. This enormous business has been gained and held by under- 

 selling everybody, treating customers fairly, and doing as we agree. 



Two IVIiiiion People 



You Need This Book 



are now numbered among our 

 customers. We carry for them a 



stock valued at 82,500,000. We employ 2,000 clerks to fill their orders. 



It requires 100 typewriters to write our letters to them. 



because you can rely on it. Other 

 catalogues are offered you, but 

 this one is best. Our house is the oldest and largest, and our prices 

 are always the lowest. Our guarantee is the fairest, and our record of a 

 quarter century assures you of fair dealing. We keep our customers. 



We Guaraotee 



satisfaction and safe delivery. 



Every article in our catalogue 

 is described exactly as it is. Not the slightest exagger- 

 ation is ever permitted. But if anything you get 

 doesn't suit you in quality, or price, or fit, send it back 

 and we will replace it. Or we will send your money 

 back, and pay transportation both ways. We consider 

 no expense or effort too great to avoid having one 

 dissatisfied customer. 



\ Two ThoMsand Stores in One 



i|> Two thousand average dealers together will not buy so 

 much in a year as we. The makers who sell to us have 

 no traveling expense, no cretiit risk, no losses, no sales- 

 men to pay. They save the whole cost of selling the 

 same goods to 2,000 separate stores, scattered every- 

 where. The fiercest competition in America centers in 

 the effort to get our trade. The prices we pay are never 



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Cut this slip out and send it with 15 cents in stamps Today, 



much above cost; and goods that we cannot buy low 

 enough are made in factories of our own. Is it any won- 

 der that we can sell for about what common dealers pay? 



We get along with a fraction of the profit charged 

 by stores. We have no salesmen — no selling expense 

 save our catalogue. A dealer must make several times 

 as much on each article to pay his expenses and live. 

 Our expense is but a small percentage when spread over 

 sales that amount to millions of dollars annually. 



We simply combine the buying and selling of two 

 thousand average stores. We save the wasteful methods 

 that cost more than the merchandise, and we give the 

 saving to you. This is the modem method of business, 

 and the buying of the 20th century will be done more 

 and more by mail. In this way we are now saving our 

 customers from four to five million dollars annually. 

 You will become one of those customers when you see 

 this book. 



Send Only 15 Cents 



I 



♦ 



Mootgomery Ward & Co., Michigan Ave. and Madison St., Chicago 



Enclosed find 15 cents for partial postace on your 1000-page 

 Buyers^ Guide No. yo 



Name 



(Be sure to write very plainly.) 



PostotSce 



Coanty_ 



.State^ 



Be sure to enclose this slip in an envelope. ♦ 



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Michigan Avenue 

 & Madison Street 



Chicago 



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I Montgomery Ward & Co., „.....„..>,...... _„- . 



If you want our cata- 

 logue, fill out care- 

 fully the slip to the left of this, and mail it to us today, 

 enclosing 15 cents. This catalogue which we offer you 

 costs us about 70 cents to print, even in million lots. 

 The postage on it costs us 22 cents more. We ask you 

 to send us but 15 cents (less than half the postage alone) 

 just to show that you do not send from mere curiosity. 



This book will save any average family at least $100 

 per year. If you don't find that it will save you at least 

 a hundred times what it costs you, simply write us, and 

 we will cheerfully send your 15 cents back. 



Please send today, before you forget it. 



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