490 



AMERICAN BEE JOURNAL 



December 



in the dark by the cloth cover on the 

 box, which also serves to help keep 

 them warm when the cellar is too 

 cold. He has practiced this method 

 for a good many winters and finds it 

 very successful. 



THAT NATIONAL TRADE-MARK 



Several months ago it was proposed 

 that a trade-mark be established for 

 the American Honey Producers' 

 League. I agreed to design such a 

 trade-mark, provided the beekeepeis 

 of the country would give their sup- 

 port in suggesting what this trade- 

 mark should consist of. 



The matter was given considerable 

 discussion in the editorial columns of 

 the bee journals, but our busy bee- 

 keepers probably did not heed the 

 matter or give it serious thought, 

 only two or three suggestions were 

 offered during these past months. 



While I have my own ideas in the 

 matter, yet the question of a trade- 

 mark affecting the honey industry of 

 the nation, cannot be decided or sug- 

 gested by one person. 



Many trade-marks now existing, 

 used in connection with honey, have 

 embodied in them one or more honey 

 plants. I feel that honey plants 

 should be omitted entirely from the 

 trade-mark. It is entirely impossible 

 to name a honey plant that is a ma- 

 jor source of surplus honey in evoi-y 

 State in the Union. 



To design a suitable trade-mark 

 that will be adaptable to the entire 

 country, is quite a task. Will you 

 please offer your suggestions? 



C. W. Aeppler. 



Oconomowoc, Wis. 



It is vitally important that the 

 American Honey Producers' League 

 adopt a trade-mark for future ad- 

 vertising campaigns. Now is your op- 

 portunity to suggest ways, designs 

 and wording for your trade-mark. 

 Take advantage of the opportunity 

 and send your suggestions to Mr. C. 

 W. Aeppler, who is a practical bee- 

 keeper and artist. 



This League is your League; use it 

 and benefit by it. 



C. F. Muth, 

 Chairman Advertising Committee, 



American Honey Producers' 



League. 



FROM THE FAR WEST 



The west is not so wild any more, 

 but there is still plenty of room out 

 there. An extension man has to 

 travel long distances and visit wide'y 

 separated localities. Beekeeping is 

 quite generally concentrated in fa- 

 vorable situations in the valleys while 

 there are large areas which at present 

 would not support honey production 

 on a profitable basis. H. A. Scullen 

 was one of the first beekeeping spe- 

 cialists employed by an agricultural 

 college on the Pacific Coast. Al- 

 though he had formerly lived in Ore- 

 gon, he was a member of the faculty 

 of the Iowa College of Agriculture 

 when selected for the position of bee- 

 keeping specialist for the Washing- 



ton State College at Pullman. After 

 several years of successful work in 

 Washington he resigned to accept a 

 similar position at the Oregon Col- 

 lege, where he is still stationed. 

 Scullen is well known to the beekeep- 

 ers of the west and we take this op- 

 portunity to introduce him to our 

 readers of other sections. 



SELLING HONEY 



By M. P. Woodworth 



I am not boasting that my method 

 of selling direct to the consumer is 

 altogether new. The main thing about 

 it is that it works out for the products 

 of my own apiary. Up to the present 

 time I have sold 3,000 pounds of fine 

 clover honey, locally. The honey is 

 put up in five and ten-pound pails, one 

 pound, one-and-one-half and three- 



il A. Scullen 



pound jars, and attractively labeled. 

 Every writer on the marketing of 

 honey emphasizes the sale value of 

 an honest label, and especially a label 

 suggestive of the delicious sweet 

 vlthin its container. Theie must not 

 bo too much reading matter, as folks 

 do not read all, especially the instruc- 

 tions regarding the care of honey af- 

 ter it granulates. One must talk a 

 great deal, when conditions are ripe 

 for talking. Bees and honey spell 

 mystery to the average individual. Let 

 the beekeeper expound the manifold 

 mysteries of the hive and its occu- 

 pants. A great deal of misunderstand- 

 ing arises through lack of knowledge 

 as to how honey is actually produced. 

 Many a buyer is skeptical, he thinks 

 there is something artifici;il about our 

 honey. The fact that wc have pure 

 food laws and bee inspection does not 

 dissipate his doubt. To sell honey one 

 must establish faith in the purity of it. 



Only yesterday a physician inquired 

 of me about comb honey. He said 

 he would like a few combs, as he 

 knew it was the real article. 



To overcome such a state of mind 

 I explain how honey is actually pro- 

 duced, and I always carry photo- 

 graphs of my apiary and small ex- 

 hibits of extracting combs, fat with 

 honey. It's a real pleasure to see the 

 feeling of confidence that comes as a 

 result of the pictures. 



There is nothing I like better than 

 to sell this finest of sweets. In fact, I 

 am in love with honey. I have jars, 

 pails and combs of it in conspicuous 

 places about my home, where my eye 

 can see and my mind contemplate its 

 beauty. The presence of honey about 

 the house serves another purpose — it 

 keeps me enthusiastic over the work. 

 Our frequent callers cannot resist 

 buying, when they see such a tempt- 

 ing article. 



As I live a short ways in the coun- 

 try, on an important highway, my 

 large "Honey for Sale" sign across the 

 driveway halts many an autoist. I 

 also conduct a roadside stand, where 



I display my apiary products in the 

 various containers. I spend a por- 

 tion of each day in the city, with my 

 Ford touring car, at an important 

 street intersection where the traffic 

 is thickest. I manage to stay between 



II a. m. and 2 p. m. Honey is in evi- 

 dence on every available space in the 

 car. I have two large honey signs, 

 cne on the back curtain and one across 

 the lower portion of the wind shield. 

 The upper portion of the wind shield 

 is bent down at right angles to make 

 a shelf, and across this shelf I place 

 my jars. The rear seat is stocked full 

 or pails and jars of honey; pails are 

 hung about on the outside. So the 

 passing public knows there is honey 

 for sale, and because it is attractive 

 they want it. At times I go into va- 

 rious offices with one-pound jars, and 

 I am surprised how well the honey 

 sells. The small jars serve as sam- 

 ples, and orders come in later for 

 larger quantities. 



I believe it would be wise to carry 

 an observation hive somewhere on the 

 car to attract attention and thereby 

 stimulate buying. Extracting combs 

 enclosed in glass to keep out dust 

 would be an added feature. Some- 

 one might suggest why not move the 

 v/hole apiary down? No, not quite 

 that. 



My honey is bringing a better 

 price, I think, than most of the bee- 

 keepers here are getting. Fifteen to 

 twenty cents are the prices for ex- 

 tracted honey. I am realizing from 

 22 to 25 cents for most of my honey. 

 "The buying public is willing to pay a 

 little more for looks than some bee- 

 keepers realize. 



Wisconsin. 



CARNIOLAN BEES 



I have your letter asking for my 

 opinion on the Carniolan bees. The 

 Cnrniolan bees have been tried and 

 condemned again and again by a 

 hasty jury. Their nature and effi- 

 ciency have never been made a sub- 



