July 1, 1911 



411 



man who sees, as not every business man sees, the 

 horrors and infamies of the saloon traffic. Mr. 

 Hallock is advertising manager for The A. I. Root 

 Co., Medina, Ohio. 



Adolphus Busch lielped make Whisky Row: and 

 the patrons of Whisky Row helped make Adolphus 

 Busch, and helped pay for that diamond-studded 

 crown. Was it a fair exchange? 



They say that crown cost .?200,000. 



Was that all it cost? 



That is only a small part of the purchase price. It 

 cost the lives of men and women. It cost the hap- 

 piness of countless homes! It cost ten thousand 

 times its price in ruined manhood. It cost the 

 self-respect of boys and girls. It was paid for in the 

 tears and heartaches of wives and mothers. 



Where did that money come from? 



Was it not counted ovit under the red lights of the 

 tenderloin? Was not its clink heard in the houses 

 of shame? Was it not thrown down on the saloon 

 counters in Whisky Row? Did it not come from, 

 the pockets of honest toil ? Were not the food and 

 clothing of innocent children sacrificed that the 

 wife of a millionaire brewer might wear that dia- 

 mond crown? 



Saloon-keepers of Pha-nix, go on with your work. 

 Prate about the taxes you pay. Howl your hypo- 

 crite chant of personal liberty from the housetojis, 

 if you will. Take the last penny from the husbands 

 and sons of heart-broken women and children. 

 Continue .vour work of making paupers and crimi- 

 nal.s. Buy up all the newspapers you can. In the 

 name of decency and purity, don't let Whisky Row 

 go down. Entrap the boys as you have done in the 

 past. Ply your trade to the limit. There is room in 

 the penitentiary for a few more criminals. There 

 is room in the asylum for a few more insane. There 

 is room at the poor-farm for some more paupers. If 

 the mone.v you get out of it is worth all that, exact 

 your pound of flesh: but just as certainly as the 

 God of justice lives, a day of reckoning is coming. 



It has been written, that "whatsoever a man 

 soweth, that shall he also reap." The (Gazette has 

 never been inclined to preach. It leaves that for 

 the men trained to the work. But it is a fact in na- 

 ture that a man pays for whatever he does. vSome 

 time, somewhere, the debt must be canceled. Some 

 time, somewhere, there must be a reckoning. Eve- 

 r.v time you send a murderer to the scaffold you 

 sign a note, payable some time and at some place. 

 Every time you break some woman's heart you 

 sign one of those notes. Every time you darken 

 the mind of a man you sign one of those notes. You 

 are signing some of those notes every day of the 

 world, and some day they are going to fall due. 

 That is a law of nature, and all the legislatures in 

 the world can not repeal or amend that law. 



Meantime. Mr. and Mrs. Adolphus Busch have 

 their 8500,000 worth of presents. 



Who paid the freight? 



Amen and amen to the abo\e sermon, 

 and may God be praised for the man who 

 wrote the above, and who is not afraid of 

 the brewers and distillers with all their mil- 

 lions. The above terrible arraignment of 

 the liquor business illustrates the wonderful 

 truth in the second one of our texts. When 

 God's servants, the clergj- (and may he bless 

 them each and all), fail to lift 'up their 

 voices, the laymen will be impressed by the 

 Holy Spirit, like the stones in the street, to 

 cry out. 



By the way, I want to apologize right 

 here for saying my good friend Mr. Hallock 

 was not, so far as 1 knew at the time, a mem- 

 ber of any church. It transpires on further 

 acquaintance that he has been for years a 

 member in good standing in the Baptist 

 Church. He married a young woman here, 

 a few years ago; and as she was a Methodist, 

 in order that they might worship God to- 

 gether he became a member of that church. 



May the Lord bless his message, as well 

 as the one that comes from the editor of the 

 Arizona Gazette. I hope it see to copied 

 far and wide. 



SEARS, ROEBUCK & CO., MONTGOMERY WARD 

 & CO.; AND SIMILAR INSTITUTIONS. 



Over thirty years ago, as some of our old- 

 er subscribers will remember, quite an ex- 

 citement was caused throughout otir land 

 by what was called the "counter store." If 



1 am correct, it came out of what was called 

 the "bargain cotinter" — a fashion mer- 

 chants had of putting things on a special 

 counter at a very low figure in order to get 

 them ofT their hands, and sometimes to start 

 an excitement by offering some article of 

 common need at an unjirecedentedly low 

 figtire. As I have "kept store" more or less 

 all my life, I was very early attracted to the 

 idea of furnishing things at a very low figure 

 providing the demand was sufficiently lajge 

 to warrant close margins; so when the five 

 and ten cent counters started up I was ready 

 to go into it with enthusiasm. Previous to 

 that time it used to be the fashion to sell 

 most little articles for 5 and 10 cts.; and 

 where a thing cost, say, \yi cts., we usually 

 sold it for a dime, especially in jewelry 

 stores, where they usually have a greater 

 profit than grocers, druggists, etc., usually 

 receive. Things that cost a dollar a dozen, 

 or, say, 8 cts., were sold for 15, as we. thought 



2 cts. or a little less was hardly profit enough 

 on a ten-cent article. Well, I very soon 

 "set my wits to work" in deciding how 

 many useful articles could be squeezed on 

 to the five and ten cent counters, say by 

 buying them in gross lots or still larger 

 amounts. I think I was one of the first, if 

 not the first, to offer these useful articles 

 by mail and get out a catalog. When it 

 came time for our county fairs a suitable 

 tent was put up on our fairgrounds, with 

 circular counters around the outside. For 

 clerks to take care of the traffic, the girls 

 from our factory readily volunteered; and 

 the thing was so well managed that we sold 

 several hundred dollars' worth of five and 

 ten cent articles as fast as the girls could 

 hand them out and take in the nickels. All 

 this was written up and pictured in Glean- 

 ings something over thirty years ago. Of 

 course, there was a big protest on the part 

 of the stores and groceries because I had cut 

 prices down to such a mark that nobody 

 could "live." But the thanks of ihe peo- 

 ple more than overbalanced these grumbles. 

 To illustrate, a newly married couple would 

 come into the store. The young wife (like 

 a butterfly going from flower to flower) 

 would go around picking up kitchen uten- 

 sils she was sadly in neetl of; and when she 

 found the article was only 10 cts. instead of 

 25, it was just fun to see her face light up; 

 and w^hen the young couple went off with a 

 whole outfit, and had some of their money 

 left, it was worth more to me than the small 

 l)rofit I made. Of course we had, later, the 

 25-cent cotinter, then one for 50, 75, and 

 $1.00. Finally, however, the growth of the 

 honey business became such, and my health 

 failing at the same time, I reluctantly gave 

 up that line of traffic. One reason was that 

 it seemed absolutely necessary that I should 

 be in the open air as much as possible, and 



