1911 



GLEANINGS IN BEE CULTURE 



15 



Take Your Oliver Typewriter 

 -Pay Seventeen 

 Cents a Day! 



Send Coupon or Letter for Details 



A message of vital moment to the 

 vast audience reached by this magazine. 



We are selling the Oliver Typewriter — the Stand- 

 ard Visible Writer — the New Model No. 5 — the 

 regular $I00 machine — for Seventeen Cents a 

 Day! Whether you sit in the councils of great 

 corporations or are perched on a bookkeeper's high 

 stool — whatever your part in the world's activities — 

 this offer of the Oliver Typewriter means something 

 worth while to you. 



Mightiest Machine in World's Workshop 



The terrific pace of modern business demands mechan- 

 ical aids of the highest degree of efficiency. Foremost 

 among all the inventions that speed the day's work — 

 that take the tension from men and transfer it to ma- 

 chines — is the Oliver Typeivriter. 



The Oliver Typewriter is the mightiest machine in the 

 World's Workshop. It weaves the million threads of 

 the world's daily transactions into the very fabric of 

 business. It works with the smooth precision of an 

 automatic machine. It adapts itself to the diversified 

 needs of ten thousand business conditions. 



OLIVER 



Typecupiter 



The Standard Visible Writer 



The basic Idea upon which its towering supremacy rests is its 

 wonderful Double Type-Bar. What the Selden patent is to the 

 automobile, this principle is to the typewriter, only ue do not license 

 its use on anv other writing machine. 



The Doublh Type-Bar gives the Oliver Typewriter its positive 

 DOWNWARD STROKE, the secret of perfect printing, light touch, 

 easy operation, and perfect alignment. 



Yours for Pennies! Send the Coupon 



Having simplified the typewriter to the utmost, we 

 have now simplified its purchase until you can own it 

 for the trifling sum of Seventeen Cents a Day. 



A small cash payment brings you the magnificent 

 new model Oliver No. 5. Then you save Seventeen 

 Cents a Day and pay monthly until the machine is yours. 



No matter what typewriter you are using, you can 

 turn it in as first payment on the Oliver and let pennies 

 complete the purchase. 



Send coupon or letter for the handsome Catalog and 

 full details of the popular Penny Plan. (66) 



The Oliver Typewriter Co. 



Sales Department 

 116 Prospect St. CLEVELAND, OHIO 



Brilliant Exclusive 

 Features 



The Oliver is illuminated by scores 

 of brilliant innovations not found on 

 other typewriters. Its remarkable 

 time - saving devices and conven- 

 iences include the Vertical and Hor- 

 izontal I^ine Ruler, the Disappearing 

 Indicator, the Tabulator, the Back 

 Spacer, the Adjustable Paper Feed, 

 the Double Release, the Automatic 

 Spacer, the Locomotive Base. 



Time and again, when our existing 

 models met every demand of the pub- 

 lic, we have brought out important 

 improvements at great expense, with- 

 out adding a cent to the price, 



100 p^iLs^t Efficiency 



The Oliver Typewriter has an effi- 

 ciency of 100 per cent, every day in 

 the week and from one year's end to 

 another. 



Its printing mechanism works 

 freely in a framework of solid steel, 

 which gives wonderful stability and 

 the limit of durability. 



It operates with the lightest touch 

 and thus prevents fatigue. The swift- 

 est operator can not overtake the 

 speed of an Oliver Typewriter. It 

 writes in beautiful, readable type 

 and, of course, it u-rites in sight. 



Every office, whether equipped 

 with one Oliver Typewriter or a bat- 

 tery of Olivers, secures the very max- 

 imum of typewriter service at the 

 minimum of cost and labor. 



The simplicity, strength and easy 

 operation of the Oliver Typewriter 

 make it most desirable for use in the 

 home. 



COUPON 



The Oliver Typewriter Company, 



116 Prospect St., Cleveland, Ohio. 

 Gentlemen: — Please send your Art Cata- 

 log and details of " 17-Cents a-Day" offer 

 on the Oliver Typewriter. 



Address. 



