Nov. I, 1911 



13 



.e^ 



In 



Select 



Company 



It's the very nature of a soda 

 cracker to absorb moisture and 

 foreign odors. 



That's why the ordinary soda cracker 

 remained so long in obscurity. 



The advent of Uneeda Biscuit and the moisture- 

 proof and odor-repelling package changed 

 all this — for Uneeda Biscuit, the perfect 

 soda cracker, keeps select company 

 — its own. 



To-day the goodness, the 

 freshness and body-build- 

 ing virtues of Uneeda >^ 

 Biscuit are acclaimed 

 in tenement and 

 mansion. 



Never Sold 

 in Bulk 



In the moisture-proof 



package 



NATIONAL BISCUIT COMPANY 



