Dec. 15, 1911 



r 



"TEXAS" 



BEE-KEEPERS PLEASED TO HEAR 

 OF ESTABLISHMENT OF "FALCON" 

 HOUSE AT UVALDE. 



The **f^alC01l" ^x\\\ now nearly forty years old, has in the past done but 

 little advertising. Every year the sales have increased on account of the superior 

 quality of the goods. Each customer has been a booster, and in turn each new 

 customer, thus gained, has become a booster, and so the business has grown. A 

 trade built up entirely on quality, and relying solely upon the kind words of its 

 customers to gain new friends, is the highest possible tribute to the goods; but 

 the increase is not as rapid as when quality and advertising are joined, and 

 therefore the growth of the trade has been more sectional and confined more ex- 

 clusively to the East. The last few seasons considerable advertising has been 

 employed, and a bee-keeping public, eager for perfect goods, have responded from 

 every point, necessitating, for more rajiid deliveries and saving in freight by car- 

 load movement of hives, the establishment of distributing points in all sections 

 of the country, in the extreme East, in the South, in the Central States, in the 

 Western States, on the Pacific coast, and now in the Southwest. 



J. W. REID, Uvalde, Texas. 



Situated in the heart of the great I'valde country, Mr. Reid is easily acces- 

 sible from the largest apiaries in this section. Many Texas bee-men who have 

 been prevented from obtaining **f5^(cotl*' bives and supplies on account of time 

 and excessive local freight will rejoice to learn that they will be stocked in car- 

 loads at this convenient point. A full line for every want of the Texas apiarist 

 will be supplied — hives, foundation, frames, extractors, smokers, etc. Texas bee- 

 keepers who are not familiar with "'Falcon" quality should send in a trial order 

 immediately. Mail Mr. Reid a list of 1912 wants for quotation less early-order 

 discount. 



Southern Bee-keepers. California Bee-keepers. 



Last year many became acquainted A carload fresh from the saws of the 



with "Falcon" goods through our dis- factory will be in stock with John C. 



tributor, J. J. Wilder, Cordele, Ga.' Erohliger, 257 Market Street, San Fran- 



This year many more will become our Cisco, Cal., by the time this is read, 



fast friends and permanent customers Many have already placed their orders; 



through him. Look over your require- others should write Mr. Frohliger at 



ments early, and write Mr. Wilder for once, 

 a red catalog. 



Dealers in Every State, in Every Country on the Globe. 



Write for nearest one to you. December early-order discount 

 at all "Falcon" dealers, 4 per cent. 



W. T. FALCONER MFG. COMPANY, 



Where the good bee-hives come from 

 Factory— Falconer, N. Y. 117 North Jefferson St., Chicago, III. 



