TV^HICH letter 

 ^^ do you read 

 first ? All things being 

 equal, you pick out 

 the best-looking letter, 

 don't you ? It's as 

 Jiatural as reading the 

 leading article in your 

 newspaper first. You 

 do it without thinking 

 — instinctively. 



So does your corre- 

 spondent — the man you 

 want to read jvo2^r letter 

 first — while his mind 

 is open. 



That is why you 

 want your letters and 

 envelopes to be Old 

 Hampshire Bond. 



Sometimes the printer doesn't 

 imderstand these tilings, and with 

 the best of intention tries to sell 

 you something else. Be gentle, 

 but firm — like Old Hampshire 

 Bond — and get what you know 

 to be right. 



"V/'OU should see 

 -*- the Old Hamp- 

 shire Bond Book of 

 Specimens. It shows 

 a wide selection of 

 letterheads and busi- 

 ness forms. One 

 style of printing, 

 lithographing or 

 engra.ing, on white 

 or one of the four- 

 teen colors of Old 

 Hampshire Bond, is 

 sure to express ex- 

 actly the feeling 

 tone 5^ou desire for 

 3"our stationer5\ 



HaiJipsh:?rPape7' 

 Company 



Scuth Hadlcy FnUs 

 Massachusetts 



The only paper maters in the 

 'zvorlJ ?naking Ijund paper 

 cxclusi'uely. 



You also 

 need a 

 personal 

 note- 

 paper. 



O man likes to use 

 his business letter- 

 head for a social or 

 personal note. It's like 

 talking sliop al a recep- 

 tion, or using office ver- 

 nacular to your guests, 

 or doing anything else 

 that's out of place. 



Everybusincss man should have 

 two kinds of stationery, one for 

 business letters and one for pri- 

 vate correspondence. For the 

 latter vve i:iir.Irs 



The Stationery 

 of a Geitileman^ 



a finn-tcxtured white notepaper 

 with matched envelopes. It's a 

 man's paper— in contradistinction 

 to Ivilly. feminine notepaper. 



S..',7^ple box for 4 cents postage. 

 Just 1 3 try, we'll send you enough 

 for sever;; 1 letters, if you'll help 

 out en the postage. 



/ 



