S'34 



GLEANINGS IN BEE CULTURE 



The sign that did the business. 



a small advertisement in one of our local 

 papers, to keep m.y name before the people 

 and let them know I am in the business. 



HONEY. 



Eat Kittinger's Honey. Phone 9333-L. 



We jiut out nothing but a well-ripened 

 2:rade of light extracted honey for our retail 

 trade. Honey that is honey will give satis- 

 faction, and help to advertise one's business. 

 There is no use trying to work up a trade 

 on honey of inferior quality. 



Franksville, Wis. 



[When Mr. Kittinger, of Franksville, 

 Wis., hung out his sign, '' Pure Honey for 

 Sale," on the tree in front of his home, he 

 not only succeeded in selling a lot of honey 

 but in breaking into publicity on a national 

 scale. The Cleveland Advertising Club, the 

 Rotary Club, and the wholesale merchants 

 board of the Chamber of Commerce, of 

 Cleveland, were lunching together at Hotel 



Statler one noon listening to a lecture by 

 Frank Lovejoy, of the University of "Wis- 

 consin, on a survey of a Wisconsin county. 

 The occasion was " Farm Market Day." 

 Suddenly Lovejoy threw on the screen a 

 picture of Kittinger's apiary and his adver- 

 tising scheme. The speaker commented up- 

 on the value of the yard and the progressive 

 salesmanship of its owner as indicating in 

 general that farmers are waking up to 

 modern business methods. 



This "Farm Market Day" is being staged 

 before advertising clubs and commercial 

 organizations in all the large cities of the 

 eastern half of the country by a group of 

 thirty-five publishers of farm papers, head- 

 ed by E. T. Meredith, of Des Moines, and 

 about fifteen successful business men from 

 small towns of the middle West. Their aim 

 is to convince city people that the farmer is 

 the biggest single buyer the manufacturer 

 and wholsaler can find, and to show that he 

 is as much a business man as they. — Ed.] 



PUTTING BEES INTO THE MOVIES 



BY ERNEST A. DENCH, 

 Vice-president Photo-play Avthorfi' Leanue of America. 



The motion-picture producer has no use 

 whatever for the comedy of words. It must 

 contain deeds full of mirth-provoking possi- 

 bilities, and he has no doubts on this score 

 when he introduces bees. 



A well-known situation, with numerous 

 variations, is to have the villain sitting- in 



the park. A bee lands on his forehead, and 

 a close view is introduced to show the 

 grimace he pulls. He flicks the bee off, only 

 to have it land on the heroine s nose a little 

 distance away. He, of course, gets in bad 

 at once. 



Another situation, always sure for a 



