GLEANINGS IN BEE CULTURE 



J. P. Lucas' exhibit at the Kansas State Fair. Mr. Lucas, for several years, has featured fruit canned 

 with honey. Some of the jars were filled in 1911, and the fruit is still keeping well. 



of honey produced from different honey- 

 plants. The more we can adopt these new 

 ideas the more we get out of the old rut. 



The illustration shows my exhibit at the 

 State Fair at Hutchinson last fall. My 

 space was about thirty feet in length; and 

 if it had not been so far from my home I 

 should have made a larger exhibit. As it 

 was, my bees and fruit in the glass hive 

 convinced many people that bees cannot 

 destroy fruit. 



In the center of the exhibit I had all my 

 different kinds of honey labeled according 

 to the source. Just below this was the fruit 

 put up with honey in 1911. I have made 

 canned fruit a feature every year, and have 

 had some of it on exhibition every time. It 

 is keeping well, and I have convinced a 

 good many of the value of honey for can- 

 ning. By request I had the recipes printed. 



Topeka, Kan. 



RIGHT AND WRONG WAY OF ADVERTISING HONEY 



BY JOHK W. LOVE 



Advertise first in your local newspapers. 

 Your own town and county are likely to 

 prove easiest developed of all markets be- 

 cause of low transportation costs and your 

 own position in the community. Too many 

 overlook possibilities in advertising right at 

 home. 



After that, use papers in neighboring 

 towns and then the city dailies, depending 

 on your capital and selling plan. Farm 



papers are probably not as suitable for 

 reaching the honey-buying public as the 

 newspapers and general magazines. 



Keep at it. If possible advertise at least 

 once every week to keep the demand steady. 

 An occasional advertisement is likely to be 

 the most expensive in the long run. 



In writing your advertisements, make 

 ■"lain in your headline what you have to sell. 

 Such headings as " For Sale," " Notice," 



