JULY 1, 1916 



sponsible for our in- 

 sistence on this point"? 

 We not only utilize a 

 half-tone etching for 

 all our paper and la- 

 bels, but we also make 

 use of play on a regis- 

 tered word. The en- 

 velopes read : 



From T. Rayment, 

 Breeder of Queenly 



Queens. 

 " Queenlea " Apiaries, 

 Briagolong. 



It is not rare for us 

 to receive mail fi'om 

 overseas inscribed sim- 

 ply with our name and 

 that of the apiaries, 

 such is the value of a 

 novel word. 



All our honey pack- 

 ages have labels that 



reach right around the tins; and when they 

 are standing in a shop or on a wharf or at 

 a station they make a splendid advertise- 

 ment. We have repeatedly booked orders 

 from people quite unknown to us person- 

 ally, but who had noticed our honey en 

 route to other districts. 



As examples of Avhat we consider effective 

 designs I am forwarding an original draw- 

 ing of a post card advertising or boosting- 



Post card for use in selling 

 long, Vietoria, Australia. 



honey. Designed by T. Rayment, Briago- 



honey. Of course, all bee-farmers are not 

 draftsmen, so we are sending this one along 

 because there is a call for such an article in 

 Gleanings — p. 167, Feb. 15. With your 

 permission, Mr. Editor, we should like to 

 enter it for the gold-medal, prize card, 

 hearty approval, or whatever it is, Messrs. 

 H. L. Case, F. Greiner, and W. F. Marks 

 award for good post cards. 

 Briagolong, Vic, Australia. 



BULK CaMB HONEY IN GLASS TO ATTRACT SALE 



BY D. W. MILLAR 



1 use the accompanying pictures of bulk 

 comb honey in glass in advertising my 

 honey. 1 have found that honey in this 



form will sell even to people who do not 

 like honey nor advise its use. At the same 

 time, honey in glass without comb, and at a 



Bulk comb honey in glass is attractive. 



