AUGUST 1, 1916 



679 



b?r 5 I sold about $75 worth of extracted 

 and oomb honej', the neighbors bringing 

 all kinds of containers, but mostly one and 

 two quart fruit-jars and gallon maple- 

 syrup cans. 



In about two weeks the following was in- 

 serted : 



READ 



Prov. 24:13, and heed the divine command. 

 Geo. Dodds. 



This one furnished plenty of comment, 

 as we heard from it a great many times. 

 Every one had to look it up at once upon 

 seeing it. 



As I am not able to get out among the 

 people to sell honey 1 had to think of some 

 other means, as the advertising was not 

 bringing many sales; even the wording was 

 changed often. I sent samples to many 

 places, but none wanted extracted honey at 

 even a reasonable i^rice. The best offer 

 was 6% cts., delivered in Cincinnati. This 

 would mean about 5 cts. clear above con- 

 tainers and freight. I thought that good 

 white honey ought to be worth more than 

 tliis, so T ordered several gross of No. 40 

 bottles and corks and had the following 

 label printed. 



i am a sample of 

 dodd's extracted clover honey. 

 Taste and note my delicious flavor. I am 

 put up in 5-lb. and lO-lb. pails at 60 cts. and 

 $1.00 respectively. Phone 112-2 or drop a 

 card to Dodd's Apiary, Cambridge, N. Y., and 

 your order will receive prompt attention. 



I next filled a good supply with honey 

 and handed them out to any one interested 

 and to many who were not, and from the 

 latter I secured many of my best customers. 



This plan began to move the honey quite 

 rapidl}^, as I would always have some of the 



samples with me; and if some one would 

 happen to be going to the city I would give 

 them several to hand out, explaining how 

 we would mail the pails crated, and what 

 tlie postage would be. The result was that 

 (juite a number were sent to neighboring 

 cities; and several, thru friends, were sent 

 to New York. Many times one sample sold 

 several pails. The beauty of it was, the 

 sample and label did all the business, no 

 explanation being needed. 



Today, Januai'y 12, I have but four five- 

 pound pails left. This means that 1700 lbs. 

 was sold at home, or mailed, at between 3 

 and 11 cts. above the price of the container. 

 The remainder was shipped away at 9 cm 

 in 5-gallon cans. 



Now for the gain over selling at whole- 

 sale at 5 cts. net per lb : 1700 lbs. at 5 cts. 

 $85. The 1700 lbs. at home brought $175; 

 $175 less $25 for advertising, bottles, corks, 

 labels, and honey (for filling the same) 

 left $150 for the honey instead of $85 — a 

 gain of $65 in money, not counting my 

 work, and I have about two gross of the 

 bottles left for another year. Thei^e is one 

 thing that will offset my work, and that is 

 worth more than $65 too. That is, the cus- 

 tomers I have for future years, as many of 

 them are people who seldom if ever bought 

 comb honey, and have now had from one to 

 five 10-lb. pails. One family has had fif- 

 teen 10-lb. pails besides some comb honey. 

 It Avill not be as hard for me to sell double 

 the amount another year, as last year was 

 my first year in producing extracted honey. 



Many will probably say that my price 

 was too low for honey to the consumer, and 

 no doubt it was; but considering the market 

 I think it was the proper time to work up a 

 trade at home, even if it has to be done at 

 somewhat of a sacrifice. 



Cambridge, N. Y. 



SELLING EXTRACTED HONEY BY PARCEL POST 



BY .J. R. MASON 



With a great deal of interest I have read 

 the various articles on this subject that have 

 appeared in the different bee journals. I 

 spent good money in finding out what price 

 would be attractive. Of course, there is a 

 difference in different localities. I also 

 spent some money in finding the .size pack- 

 age that takes the best, and proved to my 

 own satisfaction that it is not the smallest 

 package, and yet the small packages are 

 kept on sale in all cities and towns. The 

 impression is that the honey in them is 

 " store honey." 



After trying the small packages I decided 



to give the quart screw-cap cans a trial. In 

 a few papers I advertised in the classified 

 columns, and got returns enough to set me 

 to studying. I finally had the following ten- 

 line electrotype made and used it in a few 

 papers. 



EAT MAINE HONEY. 



3 lbs. Clover Honey by Parcel Post anywhere 



within 600 miles, GO cents. 



.J. B. MASON, 



Mechanic Falls, Me. 



On the left was a picture of a bee and 

 on the right a can of honey. It took like 



