SUPPLEMENT TO GLEANINGS IN BEE CULTURE December 15. 1916 



IMPORTANT CHANGES 



To All Readers of Gleanings in Bee Culture: 



We shall make some important changes in the business conduct of GLEANINGS 

 on and after Jan. 1 next as follows: 



TO BECOME A MONTHLY. 



As announced in the editorial columns of Nov. 1, GLEANINGS will become a 

 monthly instead of a semi-monthly on Jan. 1. We hope to make our journal the handsomest 

 and best bee publication of the world — and better than anything hitherto known in the 

 apicultural publication field, 



ALL SUBSCRIPTIONS TO STOP ON EXPIRATION. 



On and after March 1, 1917, all subscriptions will be promptly stopped on expira- 

 tion and all subscriptions in arrears, after due notice, will then be discontinued. Altho 

 many of our subscribers have preferred to have GLEANINGS " continue right along " ( and 

 have so expressed themselves ), a growing number of our readers today express a preference 

 for the better business method of stopping subscriptions on expiration, and this is right. 

 There is no more reason or justification for a publisher's sending another order ( or year ) 

 of his journal, without the express order or cash payment of the subscriber, than there is 

 for the grocer to send without an order a second delivery of coffee because his customer 

 has given one or several previous orders for coffee. Accordingly, beginning March 1, we 

 shall adopt the better plan and run no one into debt for a subscription to GLEANINGS. 

 The rule will be: Stop on expiration. 



ONE EXCEPTION to the above rule will be willingly made by GLEANINGS, 

 namely; when a subscriber writes us and expressly states that he wants GLEANINGS con- 

 tinued beyond his subscription date and that he will pay for it at some designated time, 

 we shall be glad to continue such subscription. 



PREVIOUS SUBSCRIPTION OFFERS. 



On and after Jan. 1, GLEANINGS is forced to withdraw all subscription offers of 

 other years, except such as may be contained in the subscription catalog of 1917 or in the 

 bee-supply catalog of The A. I. Root Co. for 1917. Many of the combination subscription 

 offers of other years cannot be made good for the reason that books and articles then 

 offered are no longer obtainable. Unparalleled advances in prices have made others of 

 these offers impossible. These old subscription offers have also made endless trouble 

 and delay in our Subscription Department and to our subscribers. GLEANINGS is not 

 advancing its subscription rates, as very many magazines are doing, altho the cost of pub- 

 lishing the new monthly GLEANINGS will exceed the cost of publishing the semi-month- 

 ly of the past. But we must limit our clubs and premiums to PRESENT liberal offers. 

 You will receive the current subscription catalog when notice of the approaching expiration 

 of your subscription is sent you— a matter we shall always carefully attend to in advance so 

 that you may not lose a single number of GLEANINGS if you renew promptly. 



PREMIUM OFFERS FOR SECURING NEW SUBSCRIBERS. 



Instead of the former merchandise premiums and subscription extensions offered 

 for new subscriptions, we shall offer agents cash subscription terms or an equivalent in 

 extension of their own subscription. Such terms may be had on application. 



A new monthly, a rule of never running our subscribers into debt, and a restriction 

 of combinations and premiums to present offers, are changes that we trust to make wel- 

 come to our every reader. 



Grateful for your past favors, we hope for your continued favor. 



Very truly, 



GLEANINGS IN BEE CULTURE 



The A. I. Root Co., Publishers. 



