I! I, !■: A N I i\ (i S I X I! E E CUE T U U E 



SEPTli.MBKK, 19-0 



FROM THE FIELD OF EXPERIENCE 



tlic old hive about one of the lower back cor- 

 ners as an axis and then placed the new 

 iiive on the old location as nearly as I could. 

 I very soon found that if the entrances were 

 near each other, many of the swarming bees 

 on returning would swell the numbers in the 

 old hive, just where we did not want them. 

 And, many times, most of them that did en- 

 ter the new hive would soon leave it and join 

 the bees in the old hive, even deserting 

 their queen to do so. So I learned that in 

 order to get the bees in the new hive where 

 they -belonged, the entrance of the old hive 

 should be out of sight of the returning bees. 

 Usually, facing the entrance in the oppo- 

 site direction was effective. 



Let us admit again that the waj' Dr. Mil- 

 ler suggests would be much easier for one 

 who does not care to handle bees more than 

 is necessary. Yet we were not attempting to 

 give what we consider the easiest way for 

 the beginner, but rather what seemed to us 

 the safest and best way. That is also the 

 reason we advised tearing down "all but the 

 best queen-cell. " If no queen-cells are de- 

 stroyed by the beekeeper, then when the 

 first queen hatclies the other cells will be 

 torn down; but unfortunately the first queen 

 to hatch is not always the best one, there- 

 fore we prefer to choose between t\iem in 

 case we are not too crowded for time. True, 

 some of these so-called "frills" may take 

 more time and work, but all the better; the 

 beginner will graduate from the beginner's 

 class just that much sooner. — lona Fowls.] 



i^C«= 



IT SOLD HIS HONEY 



How an Arizona Beekeeper Did Just What Other 

 Beekeepers Can Do 



8|)asnK)dically there is a flare-up of talk on 

 the subject of educating the public to the 

 use of honey. The bee journals often point 

 out the necessity for local and national ad- 

 vertising. However, the average lioney pro- 

 ducer knows little or nothing about how to 

 go about it. He knows how to produci; a 

 first-class article of commerce; but just how 

 to produce a healthy demand for that article 

 he seems to be at a loss. 



Last fall I faced the necessity of dispos- 

 ing of a larger crop of honey than usual. I 

 was also faced by the fact that my local 

 market (three thriving mining towns) was 

 using little or no honey at all. Owing, per- 

 haps, to the recent sugar shortage which 

 forced many people to the use of honey, my 

 former customers seemed to have foresworn 

 honey altogether. I decided to whet the 

 local appetite by a newspaper advertising 

 campaign. In this I was favored by the 

 fact that the territory was well covered by 

 the local daily. 



I accordingly contracted for a four-inch 

 space in the paper, the copy to be changed 



daily. Simultaneously with the appearance 

 of my first ad the editor gave me a column 

 write-up on the front page. This story was 

 a sample of how the newspaper reporter can, 

 but seldom does, write up the bee industry 

 to our profit. I submit two of the ads as 

 samples of how to advertise honey locally: 



MY WIFE SAYS 



"Dad, tlie bees have done fine. Now 

 you get out Old Lizzy and go up and tell 

 folks through the News that Woodruff's 

 pure honey is now ready for the festive 

 flapjack." 



When Ma says anything she usually gets 

 action. So here you are, folks. .Just ask 

 your grocer for Woodruff's Pure Honey. It 

 costs only two bits a pound, one-third the 

 price of butter and makes a better spread. 

 It is put up in new bright, 2, 5 and 10- 

 pound c.nns. If your grocer hasn't it, drop 

 a postal to 



Woodruff, the Honey Man 

 COTTONWOOD 



HOLLOW CLEAN TO THE 

 TOES 



Yi's, that's (he way .liiimiy and Mary 

 arc when they come liome from scliool. 

 "Mv gracious!" exclaims Ma. "What shall 

 I fill those kids up with'.' Butter costs six 

 liits a pound and they don't eat dry bread." 



Why, dear woman, just smear that bread 

 with Woodruff's Pure Honey. They will 

 like it better than butter and it will build 

 just as much brain, bone and brawn. It 

 costs only one-third as much as buttei-. 



Woodruff, the Honey Man 

 COTTONWOOD 



Whether deservedly so or not, the :uls 

 luH)duced (|uite a little talk, and, what is more 

 to the point, they produceil honey sales. The 

 following editorial squib in the daily paper 

 gives the facts very succinctly: 



"It recently occurred to W. E. Woodruff 

 that if advertising would sell clothes, belt- 

 ing, hairpins, molasses, tires, automobiles, 

 candj' — any article you care to mention — it 

 would sell honey. So he evolved a series of 

 simple, homely talks to people about honey, 

 a subject of which the general public is al- 

 most totally ignorant. While he advertises 

 honey in general he never forgets to mention 

 Woodruff 's. The results are simply wonder- 

 ful. Grocers throughout the Verde district 

 report that customers never call for just 

 'honey' any more — they call for' Woodruff 's 

 honey.' And they are selling more honey 

 than they ever sold before, too." 



Any of Gleanings' readers are at liberty 

 to use the ads given here. If they can make 

 better ones, tiv to it. AV. E. Woodruff. 



Cottonwood, Ariz. 



