Ski'THMbkr, 1921 



a L K A N r N (i S T N H R R C V I. T U 11 R 



honey. Every beekeeper slu)iilt4 li:iv" .-i lit- 

 tle two or four page painj)lilet extolliiij> the 

 gooil thino-s about houey, and liis own brand 

 in jiartieular. Many attractive little eards, 

 with a few words concerning honey, can 

 also be provided. 



Above all we should use a laro-e attractive 

 jioster showing a picture of some kind and 

 having honey printed in a conspicuous place 

 on the poster in large letters. The follow- 

 ing extriiets are offered: 



Something that is sweet, yet healthy. 

 Honey, the health food. 



Honey is a more healthy sweet than sugar 

 and contains nothing that is harmful to the 

 youngest child. 



Honi'v, the health food. Honey is the 

 best swei't foi' childi'en; it contains x-ita- 

 niines. 



Use more lioney. 



Excellent on cei-eals, wheat cakes, 

 biscuits, coffee, ice cream, and fine for 

 serving fruit. 



Try it! 



Honey cannot s))oil, it will keep 

 e\-ei-. All [lui't' luiney will gi-aiiulate in 



hot 

 pre- 



f(ir- 

 I inic. 



To liqiu^fy, })lace the container in a vessel 

 of warm water and leave it until the houey 

 is clear. Honey should not be kept in a 

 cold place since the cold hastens granula- 

 tion. 



The human body requires regularly a 

 large amount of carbohydrates or sugars, 

 which are taken up by the blood and dis- 

 tributed to the muscles w^here they produce 

 energy. Honey not only supplies this need, 

 but it also contains a number of the min- 

 eral elements essential to the body, such 

 as calcium and phosphorus for the teeth; 

 iron, sodium, and potassium for the blood. 

 Most sweets are too highly refined to have 

 these minerals. Honey is a natural sweet 

 and not a substitute or a manufacture. 1 prod- 

 uct. It is an easily digested sweet and is 

 reconunended by physicians for patients suf- 

 fering from digestion. It is also helpful 

 as a i)reventive against coughs and colds, 

 and is a mild laxative. It has been proved 

 that germs causing typhoid fever, dysen- 

 fiM-y, an<l other intestinal diseases cannot 

 live in honey. 



Madison, Wis. 



PEOPLE who 

 would b \i y 

 honey, were 

 its claims prop- 

 erly presented, 

 daily pass- 

 our homes 

 the thou- 

 s. Why not 

 to r e a c h 



are 



by 



sani 

 trv 



SELLING HONEY AT ROADSIDES 



Hoii) Tons of Honey Can be Sold 

 at Good 'Prices at Little Expense 



By Robinson Newcomb 



these thousands as they pass our doors, in- 

 stead of spending time in going to their 

 doors? Why not let them do the traveling 

 instead of our doing it? Why not tell these 

 people that we have honey for sale, and 

 tell it to them in such a way that a large 

 number of them will stop and buy? 



To tell those who daily pass and repass 

 our homes that we have honey to sell, is 

 easy. To tell them in such a way that they 

 will stop and buy is not so easy. The mo- 

 torist must know that we have honey for 

 sale in time for him to stop his machine be- 

 fore getting past the house. It takes time 

 for a motorist to make up his mind that he 

 wants to stop and buy honey, and no motor- 

 ist cares to stop suddenly. To get the larg- 

 est number of machines to stop, it becomes 

 necessary to have the signs large enough to 

 be read at 400 feet. This necessitates hav- 

 ing two signs, one facing up and one down 

 the road. The signs can be read further 

 away if the letters are white on a dark 

 background, than if the letters themselves 

 are dark; and it can be read later in the 

 evening. Just the tinu> wlien many ])eople 

 are out liding. Black, dark blue, or red, 

 and even green niav ])e used for a liack- 



gi'ound, tho col- 

 ors depending to 

 some extent on 

 t h e surround- 

 ings. A n e a t 

 sign n the 

 lawn will usual- 

 ly have a green 

 b a c k g r o und, 

 while one on the 

 road may be any of the other colors. Signs 

 are so common now that something differ- 

 ent is necessary, if the sign is to be really 

 effective. For this reason a streamer across 

 the road, or a sign suspended above the 

 road, is more effective than a simple sign, 

 beside the road, altho the two work to 

 the best advantage when used together. A 

 streamer may easily double the number of 

 calls you \vill leceive. 



How to Make the Signs. 

 Signs may be bought from sujiply houses, 

 or may be painted on smooth boards or on 

 metal sheeting. Often old signs may be 

 found and repainted. Streamers are more 

 difficult to make. The canvas must be 

 strengthened at the ends, so that the strain 

 of rain and wind storms will not cause the 

 ropes to rip out thru their fastenings; the 

 ropes must be further apart at the supports 

 than at the streamer, so as to keep it taut 

 and the letters legible; the canvas must be 

 fastened so it will not creep; the letters on 

 one side must not show thru on the other, 

 which usually means doubling the canvas; 

 and the streamer must be i)laced so as to be 

 low enough to be seen, but high enough to 

 esca]ie damage fro?ii high loads of hav. 



