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GLEANINGS IN BEE CULTURE 



NOVSMBBB, 1921 



Our Guarantee and Advertising Conditions. 



Believing that all the advertisers in this journal are trustworthy, we make the fol- 

 lowing guarantee of our advertising, together with a statement of the conditions we 

 must exact both from our advertisers and from our subscribers who may patronize 

 such advertisers: 



OUR GUARANTEE (subject to conditions here- 

 in mentioned) : We will make good to paid sub- 

 scribers the loss of money that may be sent to any 

 deliberate swindler or irresponsible advertiser by 

 reason of any misleading advertisement that may 

 be printed in our columns. 



We will promptly discontinue the advertisement 

 of any advertiser against whom a clearly valid com- 

 plaint is made by a subscriber, and such advertiser 

 will not be restored (if at all) to our columns until 

 he has fully satisfied such complaint; furthermore, 

 if we find that the facts sworn to in affidavit by the 

 complainant and the circumstances warrant it, we 

 will then not only exclude the advertiser from our 

 columns, but at our own expense will proceed (by 

 law, if necessary) to compel him to make restitution 

 x>T to secure his proper punishment. 



WHAT WE DO NOT GUARANTEE: We will 

 not guarantee against bankrupts sanctioned by the 

 courts. We will not guarantee the settlement of 

 disputes between subscribers and honest advertis- 

 ers, nor against loss and delay caused by honest ad- 

 vertisers who may be unable to fulfill conditions or 

 contracts because of innocent misfortune or unfa- 

 vorable conditions beyond their control. We will 

 not guarantee any deal for bees and queens in 

 which the purchaser advances the cash to the queen 

 or bee rearer without an arrangement, either thru 

 a bank or express company, whereby the purchaser 

 can examine the bees or queens upon arrival and 

 before the cash is released to the shipper — wishing 

 our subscribers to take the same business care we 

 ourselves would take in making a deal for queens 

 or bees and trusting our "cash in advance" to those 

 only who we know by experience have an established 

 record of honest business dealing. (In making this 

 last condition, we in no way challenge the right and 

 propriety of the honest, business-like, prompt queen 

 or bee rearer to ask pay in advance, either the whole 

 or part, for he is worthy of such confidence, has 

 proved himself, and can secure orders, on cash-in- 

 advance terms. But the purchaser should know his 

 bee or queen dealer, if he is to advance the cash, 

 and if he does so it must be at his own risk — not 

 ours). We will not guarantee the purity of any seed 

 advertised por any nursery stock, as nurserymen or- 

 dinarily will not do this themselves ; but any seeds- 

 man or nurseryman advertising in our columns 

 will have given us excellent references in advance, 

 and our readers may consider this fact in their 

 favor. We will not guarantee advertisers more 

 than one month after the last appearance of their 

 advertisements in our columns. We will not guar- 

 antee temporary advertisers for "help wanted," 

 "position wanted," nor advertisers of single sales or 

 of small or second-hand articles, in which trans- 

 actions the terms of bargain and payment are spe- 

 cial and the purchaser can, by taking care, guard 

 his own interests. 



CONDITIONS INCUMBENT UPON OUR SUB- 

 CRIBERS: In order that our subscribers may se- 



cuie the benefit of our advertising guarantee, in 

 case of need to do so, they must mention in writing 

 to advertisers that they are replying to an advertise- 

 ment seen in Gleanings in Bee Culture. They must 

 give notice of complaint against an advertiser 

 within one month of the time of the transaction 

 complained of. and only after having made writ- 

 ten complaint to the advertiser in question ; such 

 complaint to us must be in the form of a sworn 

 affidavit as to the facts set: forth in the complaint, 

 if the complainant wishes us to take up his claim 

 against the advertiser; the right of examina- 

 tion of the article to be purchased before pay- 

 ment for it, must be demanded and made in all 

 cases wherein the purchaser does not know to his 

 full satisfaction tlie dealer of whom he is to pur- 

 chase. Our subscribers will be solely responsible 

 for the terms they agree to with advertisers and 

 must use all reasonable caution and diligence in 

 making such terms and in satisfying themselves of 

 the conditions and quality of any article or com- 

 modity offered for sale. 



CONDITIONS INCUMBENT UPON OUR AD- 

 VERTISERS: We reserve the right, at any time, 

 to cancel any advertising contract and discontinue 

 advertisement, and refund, pro rata, for space not 

 furnished under contract. Every advertiser, unless 

 well known to us and with an established record 

 for honest and prompt dealing, will be required to 

 furnish satisfactory credentials as to both character 

 and financial standing, the endorsements of a local 

 banker, postmaster, and official, or three other en- 

 dorsements equally as good, being asked for by us. 

 Queen and bee rearers, who seek to advertise in our 

 columns, must furnish not only satisfactory charac- 

 ter and financial references, .but must sign our 

 Code for the Sale of Queens and Bees, answer our 

 questionnaire as to their beekeeping and apiary con- 

 ditions; and, if new in the business of selling queens 

 and bees, must furnish us with the endorsement of 

 at least five reputable beekeepers or a beekeepers' 

 ' society, or give an indemnity bond, or furnish us 

 with both the endorsement of beekeepers and 

 the bond. All advertisers must not only deal 

 honestly, but they must follow correct business prac- 

 tice, be prompt in business correspondence and in 

 the delivery of goods, or else expect to be barred 

 from our advertising columns for su^ business de- 

 linquencies. 



WHAT WE SEEK TO ACCOMPLISH: By this 

 guarantee and its conditions we seek the accom- 

 plisliment of two purposes: to drive the unreliable 

 advertiser out of our columns and even punish him 

 by law if he so deserves and it is possible to do it; 

 to be relieved of the burden thrown upon us in the 

 past by the unwise deals of our readers and unjust 

 complaints against honest advertisers. 



GLEANINGS IN BEE CULTURE, 



The .\. I. Root Co.. Publishers. 



