GLEANINGS IN BEE CULTURE 



January, 1922 



FROM THE FIELD OF EXPERIENCE 



repaid for any effort they put forth in local 

 advertising. It will be found that the ad- 

 vertising cost will eventually be paid by 

 the consumer, because of the increased de- 

 mand and higher price for the honey which 

 is advertised. The following are a few of 

 the methods which have proved successful 

 for me, which I hope may be of value to 

 others. 



A grocer has so many articles to display 

 and sell that he can not give much attention 

 to any one article, unless aided by persons 

 interested in that particular product. Neat 

 display signs, calling attention to honey and 

 its uses, should be furnished to the grocer. 

 These signs, as well as other advertising 

 matter, may be obtained from the supply 

 dealers at a very nominal cost or may be 

 produced locally. Small slips to be placed 

 by the grocer in out-going orders, calling 

 the attention of the customer to the fact 

 that the grocer has on hand a supply of 

 honey from your apiary, together with a few 

 suggestions for its use, may prove of value. 



One of the best and cheapest advertis- 

 ing mediums is the display window. A short 

 time spent in aiding the grocer to fix an 

 attractive honey window display will bring 

 in a large increase of orders. The window 

 to be decorated should, as a rule, be covered 

 with cloth or paper of a suitalDle color to 

 harmonize with the labels or other decora- 

 tions. Crepe paper is good for this pur- 

 pose and may be purchased in a variety of 

 colors at any drug store. Decorations pre- 

 pared for some holiday may be used. Artifi- 

 cial flowers placed among the jars and cans 

 produce a pleasing effect. Honey in the comb 

 and in a variety of glass and tin containers 

 should then be placed in the window in neat 

 order. A pyramid of honey in glass jars, 

 with an electric light placed behind it, will 

 attract much attention in the evening. A 

 very attractive window sign may be made 

 by taking five clear glass quart jars of hon- 

 ey, and on each jar pasting a letter cut 

 from paper, so that the word "honey" is 

 spelled out. A small box containing an 

 electric light, with flasher attachment, is 

 then placed behind these jars, and a small 

 blinking electric sign is the result. 



Since prohibition the use of sweets in all 

 forms has been greatly increased. We 

 furnish local soda fountains with neat dis- 

 play cards calling the attention of patrons 

 to sodas, sundaes and malted milk drinks 

 made with honey. Thick honey should be 

 slightly diluted with water for fountain 

 use, and is then used the same as any other 

 fountain syrup. In my estimation there is 

 not a better or more delicately flavored 

 drink on the market than honey malted 

 milk. Restaurants are also good places in 

 which to place display cards because people 

 have ample time to read them. Wordings 



such as "For Delicious Sweetness, Order 

 Honey, or "Order Honey, the Sweetheart 

 of the Flowers, ' ' are good. 



An advertising slide, run occasionally in 

 a local picture theater, brings results. When 

 cantaloupes were first on the market this 

 season, we ran a slide suggesting the use of 

 honey with cantaloupe. A number of peo- 

 ple tried it and later remarked how good it 

 was. A slide should not contain too much 

 reading matter- — about 15 words are plenty. 



About once a year we make it a point to 

 donate honey for some public dinner. Ten 

 pounds will serve a large number of people, 

 and many of them will later purchase a sup- 

 ply from their grocer. 



When our local high school starts the fall 

 term the domestic science class is presented 

 with a pail of honey, with instructions to 

 ask for more when needed. The teachers 

 are usually glad to recommend its use. 



A road-side lionoy display case used by Mr. Allen 

 of Big Timber, Mont. 



For those who live along a public high- 

 way the tourist business is quite profitable, 

 as well as being good advertising. C. W. 

 Allen of Big Timber, Mont., has a very 

 unique road display sign, the novelty of 

 which attracts a large per cent of the pass- 

 ers-by, who stop, and purchase not only 

 honey but milk, butter and eggs. As seen 

 by the illustration this display case is easy 

 to construct. It has a hinged glass door on 

 each side, which may be locked to protect 

 the contents. 



During the last four years the demand for 

 honey has been increased fivefold in this 

 community, due almost entirely to the small 

 amount of diversified advertising which has 

 been done. 



Big Timber, Mont. R. A. Bray. 



