Si'M'TK.M i;ki(, lirj2 



h K A N 1 N S IN B K E U L T U K K 



A comuiou mistake at a roadside selling 

 stand is having but one sign and that right 

 in front of the stand. The rapidly approach- 

 ing automobile is usually far beyond before 

 the driver can stop. There should be an at- 

 tractive sign several hundred feet away 

 from the stand on each side, announcing 

 that pure honey is on sale so many hundred 

 feet ahead. 



Talking Bees and Honey in Schools. 



Any man or woman, // iiilcrcxtcd in lioney, 

 can talk honey at higli schools. Simply take 



White lettering on a dark Ikk k- roiiDj can be read 



at a greater distance than dark lettering on a 



white background. 



a screened hive of bees right into the 

 schoolroom and by lighting a smoker, get 

 the curiosity of the boys and girls aroused 

 to the very highest pitch. A few facts should 

 be noted down beforehand to introduce the 

 subject, and the questions that the boys 

 and girls ask will pave the way for fur- 

 ther remarks. Tell them that there are 

 three kinds of bees, that the worker bees 

 wear their wings ragged in a very few 

 weeks so that they are no longer capable of 

 producing at the highest effieieney. Explain 

 that the queen can lay one and one-half 

 times her own weight in eggs in 24 hours. 

 Tell them that the drone has a grandfather 

 but no father. Show that the sweet sub- 

 sf.aii'i" ill flowers 11; not honey but a syrup 

 resembling cane sugar, that the bees invert 

 this into real honey, which is not a tax on 

 the digestive system of the human being. 

 Be sure to say that honey is the most health- 

 ful form of sweet and that it is the safest 

 commercial sweet. Tf possible, have two or 

 three kinds of honc}^, each properly labeled, 

 til at can be passed around for sampling on 

 pieces of paper or cardboard. Explain that 

 only one main honey-producing plant ordin- 

 arily is in blossom at one time. Lay espe- 

 cial emphasis on the particular honey that 

 is produced largely in the locality. 



After a pretty vigorous smoking of tlie 

 bees through the screened entrance until 

 they begin to roar, carefully pry up one 

 side of the cover and blow in more smoke 

 across the top. Be sure the smoker is work- 

 ing well and use it rather more frequently 



than if the hive were being opened out of 

 doors. Keep the bees down with smoke, 

 while gradually loosening the frames. Lift 

 out one of the central frames and look for 

 the queen. When she is found pass up and 

 down the aisles showing the queen and the 

 bees, the brood, the honey, etc., to the stu- 

 dents. A few bees fly about the room but, 

 with a little care, no one need be stung. 



What good does this do? An extensive 

 producer in the West told me last winter 

 that he shipped a car of honey to a certain 

 city, intending to sell all of it at the stores. 

 On his arrival he found the stores heavily 

 stocked with local honey that was not mov- 

 ing well. He tried to sell his honey repeat- 

 edly but with little, if any success, until 

 finally, seeing some children on the street, 

 lie allowed them all to sample his honey, 

 and he began to tell them about tlie bees. 

 Their eager questions gave him the idea of 

 talking at the schools. He went to a mem- 

 ber of the school board and told him that 

 he would not do any direct advertising, but 

 would just talk bees and honey if they 

 would allow him half an hour in each of 

 the schools. Obtaining his consent, he went 

 to work. Within a few days honey began 

 selling, and the stocks in the stores were 

 exhausted. There was no difficulty in dis- 

 posing of the entire car of honey. 



It pays to create new users of honey. Chil- 

 dren crave sweets. Teaching them to like 

 honey is doing them a favor. 



Demonstrate Honey in Stores. 



Pick out one of the most prominent gro- 

 ceries and make arrangements for a good 



An attractive roadside display coinmands attention. 



window display of honey, with possibly a 

 one-frame observatory hive containing the 

 queen and a card underneath, reading, "Can 

 you find the queen?" On a day when sales 

 arc likely to be the heaviest, or several days 

 for that matter, "demonstrate" honey. Tell 

 the story of honey, how pure it is, how 

 liealthful it is. Have some pictures, show- 

 ing the process of extracting honey. Mix 

 honey with butter, about equal proportions 

 and give away free samples on crackers. 

 The combination costs less than butter 

 alon% and tastes better. Also give samples 

 of straight extracted honey on crackers. If 



