NovEMBKu, 19l:2 



Cx L 1-: A N T N G S I N B K K C U Ij T U R K 



690 



ey as distinguished from comb, we prefer 

 the word ' ' clear ' ' to either ' ' extracted ' ' or 

 "strained." We tell the consumer tliat the 

 honey in the comb is comb honey, and tliat 

 we have some clear honey in either glass or 

 tin. We can go further and say tliat we 

 extracted the honey from the comb, etc. 

 If we give the consumers the term "ex- 

 tracted honey" they may consider in all 

 probability that our product is an extract 

 of honey, which at once would lead to con- 

 fusion. As regards "strained honey," we 

 believe that it is better that this term should 

 be forgotten. 



Of course all honeys should be heated be- 

 fore being packed. By so doing the honey 

 has a brighter appearance, and granulation 

 lias been retarded. There is not space here 

 to discuss the manner of heating and set- 

 tling of honey and the manner of filling con- 

 tainers for the trade. 



Experience in the beekeepers' community 

 will determine whether it is wise to pack 

 in glass or in tin. The label is a most im- 

 portant item. Its form, design and har- 

 monious blend of colors mean a great deal 

 in presenting an attractive article to the 

 consumer. The name of the brand is just as 

 important. It must "take" with the con- 

 sumer. Above all, cleanliness of pack must 

 be a factor never to be lost sight of. In 

 order to compete with syrups we must pre- 

 sent our article just as attractively as do 

 the syrup manufacturers their syrup pack- 

 ages. 



Value of Good Salesmanship. 



The next step is to know how to "talk" 

 honey. These that can do so are indeed for- 

 tunate, for it is astonishing how successful 

 good salesmen really are. Building up a 

 trade of satisfied customers is pleasant work. 



Courteousness and prompt service are quite 

 essential in this respect. There is always 

 a certain amount of inexpensive advertising 

 that will bring very satisfactory results. 

 lloncy-for-Sale signs are very effective, as 

 are also window displays in grocery stores. 

 The alert beekeeper will always hit upon 

 some novelty, and through his persistence 

 and hard work will supply many of his 

 townspeople with the most wliolesome sweet 

 which they can purchase. 

 Big Sur, Calif. 



Honey exhibit at the Industrial Exposition at Mon- 

 terey. Calif. Booth is decorated with honey plants. 

 Various foods containing honey were also on ex- 

 hibition. 



I 



N a not very 



distant past 



we have heard 

 what are sup- 

 posed to be very 

 trite sayings, 

 that successful 

 results from the 

 keeping of bees 

 are dependent 

 upon the beekeeper. For my own part, I 

 have always resented such a statement. 

 Much, very much is dependent upon the 

 beekeeper, 'but if the beekeeper has not a 

 proper locality and if weather conditions 

 and some other things are not right, a profit 

 cannot be made out of beekeeping. 

 The Brood-Chamber. 



However, there is a matter, which, in my 

 estimation, has grown more and more impor- 

 tant for quite a number of years. Much 

 emphasis has been added to this point bv 

 an illustrated article for Gleanings, by E, K. 

 Root, upon sagging foundation, 



THE HIVE QUESTION AGAIN 



Three Veterans Discuss the Time- 



JVorn Question of the Befl Size 



for Hives. 



By R. F. Holtermann, Jay Smith and J. L. Byer 



The persistent 

 and public advo- 

 cating of large 

 brood - chambers 

 for 10 to 15 

 years has 

 wrought a 

 change in public 

 opinion. I sup- 

 pose I can claim 

 to be among those in the front ranks of the 

 advocates of large brood-chambers, and 1 

 can well remember saying, when the ten- 

 frame hive superseded the eight-frame, that 

 it was only a question of time when the 

 twelve-frame would replace the ten-frame. 

 That change is now taking place. There 

 are no regrets on my part for having adopt- 

 ed a twelve frame Langstroth hive. 



The statement has also been made by me 

 for 10 years or more to the effect that I 

 would not hesitate to adopt that kind of 

 hive for the production of comb honey. It 

 js a pleasure to me +o see others express 



