Why 1 923 Will Be a 

 Root Quality Year! 



Since time immemorial, it has been 

 demonstrated by countless examples 

 tliat lie who best serves his fellow 

 man will, in due time, receive his 

 just reward. 



For the past fifty years The A. 1. 

 Eoot Company has been serving bee- 

 keepers in all parts of the world. By 

 giving honest service and honestly 

 made goods of high quality. The A. I. 

 Root Company has won the esteem 

 and good-will of thousands of bee- 

 keepers everywhere. This good-will 

 on the part of tlieir friends, the bee- 

 keepers, (".'< the fireate-'^t asset irhich 

 TJir A.I. Root (Uiiupdiiii /losscssrs. 



We intend to keep this good will in- 

 tact during 1923! 



With this end in view we have made 

 but very little change in our prices 

 for 192.3. Although lumber prices 

 are much higher, and are still ad- 

 vancing, we are keeping our prices 

 down to last year's level wherever 

 possible. We are able to do this 

 because we were fortunate in having 

 purchased considerable of our lum- 

 ber for 1923 at a price lower than 

 we would have to pay today. We are 

 passing the advantage of this saving 

 on to the beekeeper today, but we 

 cannot guarantee these prices to last 

 through the entire season. 



The few slight increases that have 

 been made are offset by the reduc- 

 tions on items such as sections, ex- 

 tractors, etc. The increased demand 

 for Root sections and extractors has 

 enabled us to reduce production costs 

 because of the increased volume. 



Production costs throughout the 

 whole Root organization have been 

 reduced to a minimum. Other ex- 

 penses have also been cut down con- 

 siderably. It should be borne in 

 mind, however, that material costs 

 form a large part of the total cost 

 of goods, therefore, any severe up- 

 ward fluctuation in lumber or mate- 

 rial costs will necessitate advances 

 in prices later in the season. Such 

 advances, according to present indi- 

 cations and the recovery of business 

 in general, are entirely possible. 

 The A. I. Root Company always has 

 used and always will use its influence 

 and every means at its disposal to 

 further reduce freight rates on both 

 honey and beekeei^ing equipment. 

 Til is, of course, will be the policv for 

 1923. 



Tlie A. 1. Root Company is also mak- 

 ing greater efforts than ever before, 

 not only to popularize the universal 

 use of honey as a safe sweet, but to 

 aid the beekeeper and honey pro- 

 ducer in every way possible to dis 

 pose of his honey at the best mar- 

 ket prices. This service is rendered 

 tlirougli tlie Company's books and 

 pul)lications which rank the very 

 higliest of any in the world on bees 

 and beekeeping subjects. An exam- 

 ple of this service is the new free 

 booklet recently published, "How to 

 Sell Honey." It is yours for the ask- 

 ing. Have you secured your copy? 

 If not, drop us a postal card today. 

 Also ask for a copy of the handsome 

 new 1923 catalog which will be ready 

 in a few weeks. 



THE A. I. ROOT COMPANY 



WEST SIDE STATION, MEDINA, OHIO 

 "Fifty-two Years in the Bee Supply Business." 



