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GLEANINGS IN BEE CULTURE 



Dkcember, 1922 



Our Guarantee and Advertising Conditions 



Believing that all the advertisers in this journal are trustworthy, we make 

 the following guarantee of our advertising, together with a statement of the 

 conditions we must exact both from our advertisers and from our subscribers 

 who may patronize such advertisers : 



OUR GUARANTEE (subject to conditions here- 

 in mentioned) : We will make good to paid sub- 

 scribers the loss of money that may be sent to any 

 deliberate swindler or irresponsible advertiser by 

 reason of any misleading advertisement that may 

 be printed in our columns. 



We will promptly discontinue the advertisement 

 of any advertiser against whom a clearly valid com- 

 plaint is made by a subscriber, and such advertiser 

 will not be restored (if at all) to our columns until 

 he has fully satisfied such complaint; furthermore, 

 if we find that the facts sworn to in affidavit by the 

 complainant and the circumstances warrant it, we 

 will then not only e.xclude the advertiser from our 

 columns, but at our own expense will proceed (by 

 law, if necessary) to compel him to make restitu- 

 tion or to secure his proper punishment. 



WHAT WE DO NOT GUARANTEE: We will 

 not guarantee against bankrupts sanctioned by the 

 courts. We will not guarantee the settlement of 

 disputes between subscribers and honest advertis- 

 ers, nor against loss and delay caused by honest 

 advertisers who may be unable to fulfill condi- 

 tions or contracts because of innocent misfor- 

 tune or unfavorable conditions beyond their con- 

 trol. We will not guarantee any deal for bees 

 and queens in which the purchaser advances the 

 cash to the queen or bee rearer without an ar- 

 rangement, either through a bank or express 

 company, whereby the purchaser can examine the 

 bees or queens upon arrival and before the cash 

 is released to the shipper — wishing our subscrib- 

 ers to take the same business care we ourselves 

 would take in making a deal for queens or bees 

 and trusting our "cash in advance" to those 

 only who we know by experience have an estab- 

 lished record of honest business dealing. (In mak- 

 ing this last condition, we in no way challenge 

 the right and propriety of the honest, business- 

 like, prompt queen or bee rearer to ask pay in ad- 

 vance, either the whole or part, for he is worthy 

 of such confidence, has proved himself, and can 

 secure orders on cash-in-advance terms. But the 

 purchaser should know his bee or queen dealer, 

 if he is to advance the cash, and if he does so 

 it must be at his own risk — not ours). We will not 

 guarantee the purity of any seed advertised nor 

 any nursery stock, as nurserymen ordinarily will 

 not do this themselves; but any seedsman or nur- 

 seryman advertising in our columns will have 

 given us excellent references in advance, and our 

 readers may consder this fact in their favor. We 

 will not guarantee advertisers more than one 

 month after the last appearance of their adver- 

 tisements in our columns. We will not guarantee 

 temporary advertisers for "help wanted," "posi- 

 tion wanted," nor advertisers of single sales or 

 of small or second-hand articles, in which trans- 

 actions the terms of bargain and payment are 

 special and the purchaser can, by taking care, 

 guard his own interests. 



CONDITIONS INCUMBENT UPON OUR SUB- 

 SCRIBERS: In order that our subscril)ers may se- 



cure the benefit of our advertising guarantee, in 

 case of need to do so, they must mention in writ- 

 ing to advertisers that they are replying to an 

 advertisement seen in Gleanings in Bee Culture. 

 They must give notice of complaint against an 

 advertiser within one month of the time of the 

 transaction complained of, and only after having 

 made written coiuplaint to the advertiser in ques- 

 tion ; such complaint to us must be in the form of 

 a sworn affidavit as to the facts set forth in the 

 comiilaint, if the complainant wishes us to take 

 up his claim against the advertiser; the right of 

 examination of the article to be purchased before 

 payment for it, must be demanded and made in 

 all cases wherein the purchaser does not know 

 to his full satisfaction the dealer of whom he is 

 to ijurchase. Our subscribers will be solely re- 

 sponsible for the terms they agree to with ad- 

 vertisers and must use all reasonable caution and 

 diligence in making such terms and in satisfying 

 themselves of the conditions and quality of any 

 article or commodity offered for sale. 



CONDITIONS INCUMBENT UPON OUR AD- 

 VERTISERS: We reserve the right, at any time, 

 to cancel any advertising contract and discontinue 

 advertisement, and refund, pro rata, for space not 

 furnished under contract. Every advertiser, un- 

 less well known to us and with an established 

 record for honest and prompt dealing, will be re- 

 quired to furnish satisfactory credentials as to 

 both character and financial standing, the en- 

 dorsements of a local banker, postmaster and of- 

 ficial, or three other endorsements equally as 

 good, being asked for by us. Queen and bee 

 rearers, who seek to advertise in our columns, 

 must furnish not only satisfactory character and 

 financial references, but must sign our Code for 

 the Sale of Queens and Bees, answer our ques- 

 tionnaire as to their beekeeping and apiary con- 

 ditions; and, if new in the business of selling 

 queens and bees, must furnish us with the en- 

 dorsement of at least five reputable beekeepers or 

 a beekeepers' society, or give an indemnity bond, 

 or furnish us with both the endorsement of bee- 

 keepers and bond. All advertisers must not only 

 deal honestly, but they must follow correct busi- 

 ness practice, be prompt in business correspond- 

 ence and in the delivery of goods, or else expect 

 to be barred from our advertising columns for 

 such business delinquencies. 



WHAT WE SEEK TO ACCOMPLISH: By this 

 guarantee and its conditions we seek the accom- 

 plishment of two puri)oses : to drive the unreliable 

 advertiser out of our columns and even punish him 

 by law if he so deserves and it is possible to do 

 it; to be relieved of the burden thrown upon us 

 in the past l)y the unwise deals of our readers 

 and unjust complaints against lionest advertisers. 



GLEANINGS IN BEE CULTURE. 



The A. I. Root Co., Publishers. 



