24 The Principles of Fruit-growing 



large quantity of product; or, to those localities in which 

 so much fruit is grown that the community of interests 

 amounts to an organization. 



Of course, one cannot succeed commercially in the 

 growing of fruit if his land, location, and climate are not 

 proper, even though he may have all the personal qualifica- 

 tions for the business; but if he has these personal quali- 

 fications, he will probably not choose unfavorable or im- 

 possible conditions. Many orchards reared with the great- 

 est care and looking well in photographs are on lands un- 

 suited to the production of profitable yields; or they may 

 be in frosty localities, or too far from market or shipping 

 stations, or be otherwise seriously handicapped. These 

 disabilities must all be eliminated in any effective discus- 

 sion of the general outlook for the fruit business; and this 

 outlook seems to the writer to be good. 



THE ORGANIZING OF THE BUSINESS 



Perhaps the last thing the farmer learns, in respect to 

 his own business, is thoroughly to master his local problem. 

 He must feel that his problems of soil and exposure, his 

 limitations of capital, and his own tastes, are all special 

 and possibly unique, and he must then begin to work out 

 his results for his particular conditions. From books and 

 teachers he can learn principles and truths, he can pick 

 up suggestions, and he can, above all, acquire an ability 

 to grasp his particular situation; but he must solve his 

 problems for himself. This is the secret of that close and 

 single-minded attention to business that makes for the 

 greatest success. 



A knowledge of the details and the local special require- 

 ments should enable the grower to organize all the units 



