The Two Markets 31 



If all the profit is expressed in terms of land, the orchard 

 paid $27 an acre rent, or gave a profit of $14 an acre. 



If the profit is all expressed in terms of labor, the 

 orchard paid 28 cents an hour for time spent on it, or 

 gave a profit of 10 cents an hour. 



THE TWO KINDS OF COMMERCIAL FRUIT-GROWING 



With the foregoing points of view in mind, we may 

 make a further contrast of the two aims in fruit-raising 

 for market. We may classify the business, in respect to 

 the objects in view, into the fruit-growing that desires 

 the product primarily for home use, and into that which 

 desires it primarily for market. 



Of market or commercial fruit-growing there are 

 again two types that which aims at a special or personal 

 market, and that which aims at the general or open market. 

 The ideals in these two types of fruit-growing are very 

 unlike, and the methods and the varieties that succeed 

 for the one may not succeed for the other. The man who 

 grows fruits for the special market has a definite problem. 

 The product is desired for its intrinsic qualities; and special 

 products demand special prices. The man who grows fruit 

 for the world's market has no personal customer. The 

 product is desired for its extrinsic or market qualities; 

 and the world's products bring the world's prices. The 

 special-market fruit-grower usually works on a small 

 base. The world's market fruit-grower works on a large 

 base; or he sells to another who, by combining similar 

 products of many persons, is able to command the atten- 

 tion of the market. 



It is the large base on which American fruit-growing 

 is established that enables it to enter European markets. 



