1906 



GLEANINGS IN BEE CULTURE. 



23;) 



MUNSEY'S 



bas the biggest circulation of any standard magazine in the world — much 

 the biggest. And it has made it and held it solely on its merits. In a dozen 

 years we have not spent a dozen cents in advertising. We have no agents 

 m the field — not an agent anywhere — we have given no premiums, have 

 clubbed with no other publications, and have offered no inducem.ents 

 of any tind whatsoever. We have made a magazine t>}T the people, giving 

 them what they want, and giving it to them at a right price — that's alK 

 And the people have bought it because they like it and because they coiild 

 buy it at a right price. Our object in advertising now is to /each a few 

 hundred thousand new readers — people v/ho are not now taking 

 MUNSEY'S MAGAZINE. 



A Ten Thousaffsd Doii^^ MaffBziite 



For Ten Oents 



Though there are a good many three dollar and four dollar magazines 

 in America, there is none better than MUNSEY\S, whatever the price — 

 not one. There is no higher grade magazine, there is none better printed 

 or printed on better paper, and there is none better or more carefully 

 edited — none better written, and few, if any, so interesting. It costs in 

 round numbers about ^en thousand dollars a ntimber to go to press on 

 MUNSEY'S MAGAZINE. That is to say, if o ily one copy were printed it 

 would cost ten thousand dollars, but spreading this cost over our entire 

 edition of 750,000 copies, the amount gets down very thin on each individual 

 copy. 



When I first made this price, a dozen years ago, everybody said it was 

 impossible — said we couldn't live — said we were bound to fail. We did live, 

 however, and today are publishing a thousand tons of magazines a month, 

 which is fifty car loads. This is more than three times as many magazines 

 as were issued by all the publishers combined of the entire country when I 

 came into the business. 



It is because I am so sure of the merits of MUNSEY'S MAGAZINE, and 

 so sure it will please you, that I am now offering to send it to you v»'ithout 

 any money in advance, and v.nthout any money at all if it does not please 

 you. I can afford to take this chance, which, as I see it, is a very small 

 chance, because I believe thoroughly in the rugged honesty of the people. 

 The percentage of dishonesty among the citizens of America is far too small 

 for consideration in a business proposition of this kind. 



There is no trick in this offer — no hidden scheme of any kind what- 

 ever. It is a simple, straightforward, business proposition which will cost 

 you nothing unless you wish it to. 



The All-story Magazine also Free 



I will not only send you MUNSEY'S MAGAZINE, as stated above, but 

 will send you three months free, in addition, THE ALL-STORY MAGA- 

 ZINE, which is another of our publications. I add this other magazine for 

 two reasons. First, that you may have the choice of two magazines, and 

 second' with the thought that you may want both. 



If this proposition interests you, and I hardly see how it could be made 

 more to your interest, kindly fill out the coupon in this advertisement and 

 mail it to me, and you will get the magazines as stated herein. 



FRANK A. MUMSETT, Hew York 



You may enter my name for one year's subscription to Munsey's Magazine, for which I 

 agree to pay you one dollar i$1.00i at €heend of thrue months, providing I find the magazine 

 to be what I want. 



In the event that I do not care for the magazine, I will so notify you at the end of the 

 three months, in which case I shall owe tou nothing. 



It is further agreed that in connection with this subscription you are to send me 

 The All-Story Magazine free for three months, and that I am to lyive the oiition of 

 changing my subscription, if 1 so desire, from Munsey's Magazine to The Ali-Story Maga- 

 zine for the balance of the year. 



Name 



FRANK A. MUNSEY, 175 Fifth Av., NEW YORK 



