1906 



GLEANINGS IN BEE CULTURE. 



271 



TRY IT AT MY EXPENSE -NOT YOURS! 



If you are not a reader of MUNSEY'S MAGAZINE I want you to become one. 

 I want you to know what it is like, and to know at m y expense, if the magrazme does 

 not suit you. If it does suit you. a id the price is right, you will naturally wish to pay 

 for it. There isn't much in the theory of getting something for nothing. 



MUNSEY'S MAGAZINE is worth your knowing. It was MUNSEY'S MAGA- 

 ZINE that led off a dozen years ago in the low price for magazines-ten cents a copy 

 and one dollar by the year. It was the fight we had with a giant News Company 

 monopoly that made MUNSEY'S MAGAZINE possible, and that blazed the way for 

 all other publishers whose magazines are issued at the price of MUNSEY'S. But this 

 is too big and too graphic a story to be told in this advertisement. 



IVIUIMSEY'S iVIAGAZIIME 



Has the biggest circulatiott of any standard magazine in the world— much the 

 biggest. And it has made it and held it solely on its merits. In a dozen years we 

 have nof spent a dozen cents in advertising. We have no agents in the field -not an' 

 agent anywhere — we have given no premiums, have clubbed with no other 

 publications, and have ofTered no inducements of any kind whatsoever.^ We have 

 made a magazine for the people, giving them what they want, and giving it to 

 them at a right price— that's all. And the people have bought it because they like it 

 and because they could buy it at aright price. Our object in advertising now is to 

 reach a few hundred thousand new readers— people who are not now taking MUN- 

 SEY'S IMAGAZINE. 



A Ten Thousand Dollar Magazine For Ten Cents. 



Though there are a good many three dollar and four dollar magazines in America, 

 there is none better than :\I UN SEY'S, whatever the price— not one. There is no higher 

 grade magazine, there is none better printed or printed on better paper, and there 

 is none better or more carefully edited— none better written, and few, if any, so in- 

 teresting. It costs in round numbers about (en thousand dollars a number to go to 

 press on MUNSEY'S MAGAZINE. That is to say, if only one copy were printed 

 it would cost ten thousand dollars, but spreading this cost over our entire edition of 

 7ii?,(?^Wro/i/«, the amount gets down very thin on each individual copy. 



When I first m-de this price, a dozen years ago, everybody said it was impossi- 

 ble-said we couldn't live— said we were bound to fail. We did live, however, and 

 today are 'O'ahW'-Armz a. thousand tons oi magazines a month, which is fifty car-loads. 

 This is more than three times as many magazines as were issued by all the pub- 

 lishers combined of the entire country when I came into the business. 



It is because I am so sure of the merits of MUNSEY'S MAG.-VZTNE, and so sure 

 it will please you, that I am now offering to send it to you without any money in 

 advance, and without any money at all if it does not please you. I can afford to take 

 this chance, which, as I see it, is a very small chance, because I believe thoroughly 

 in the rugged honesty of the people. The percentage of dishonesty among the citizens 

 of America is far too small for consideration in a business proposition of this kind. 

 \ There is no trick in this offer— no hidden scheme of any kind whatsoever. It is a 

 simple, straightforward, business proposition which will cost you nothing unless 

 you wish it to. 



The All-Story Magazine Also Free 



I will not only send you MUNSEY'S M.A.GAZINE, as stated above, but will 

 send you three months free, in addition, THE ALL-STORY MAGAZINE, which is 

 another of our publications. I add this other magazine for two reasons. First, that 

 you may have the choice of two magazines, and second, with the thought that you 

 may want both. 



If this proposition interests you, and I hardly see how it could be made more to 

 your interest, kindly fill out the coupon in this advertisement and mail it to me, and 

 you will get the magazines as stated herein. 



FRANK A. MUNSEY, New York: "^ 



You may enter my name for one year's subscription to Munsey's Macazine, for which I 

 asreo to pay you one dollar ($1.00j at the end of three mouths, providing I find -the maga- 

 zine to be what I want. 



In the ev'tnt that I do not care for the magazine, I will so notify you at the end of the 

 tliree mouthH. in which case I shall owe you nothing. 



It is further aL'reed that in connection with this subscription you are to send me 

 The All-Story M^iRazine free for three months, and that I am to have the option of chang- 

 ing my subscriptien, if Iso desire, from Munsey's Magazine to the All-Story Magazine for 

 the balance of the year. 



City. 



.1906 State. 



FRANK A. MUNSEY, 175 Fifth Avenue, NEW YORK 



