1906 



GLEANINGS IN BEE CULTURE. 



407 



ADVERTISING TALKS 



BY THE AD. MAN. 



Have you a telephone line in your com- 

 munity? Are you and your neighbors en- 

 joying the greatest modem improvement? 

 If not, what is the trouble? Perhaps you 

 do not realize how easily and cheaply a farm 

 telephone line can be built. Then we would 

 advise you to find out without another mo- 

 ment of delay. Write to the telephone com- 

 panies whose ad's appear in this number of 

 Gleanings, and ask for their farm- telephone 

 booklets. You will learn more telephone 

 news in a moment than you would in a year 

 if you should wait for your nearby friends 

 to tell about the advantages their telephones 

 have been to them and how easily they built 

 their line. No matter where you live, a 

 telephone line is not only possible but needed. 



There is a booklet entitled * ' Chimney-cor- 

 ner Graduates, ' ' published for free distribu- 

 tion by The Home Correspondence School, 

 Springfield, Mass. , which we should like to 

 have every one of our readers send for. 

 This booklet is not a catalog nor an appeal 

 for money. It is just the most helpful book- 

 let which we have ever seen. Any young 

 man who feels that he has missed the goal 

 simply because he could not get to college 

 as he had planned will find a new life in- 

 spired within him after he reads how it is 

 possible to become the possessor of the most 

 advanced education right at your own fire- 

 side. The author of the booklet is Mr. 

 James Lane Allen, one of the leading au- 

 thors of the day. Send a postal right now. 



Have you been patronizing our seed and 

 nursery advertisers this season? We are 

 very proud of the ad's we have carried in 

 this line. Many of the very best— most re- 

 liable—houses in the country have been rep- 

 resented regularly. Several of these people 

 have advertisements in this number; and if 

 you have not already done so, send for their 

 catalogs and plot out your garden. Only a 

 few days off to seed- planting time, you know. 



When making a catalog or booklet to use 

 in answering inquiries in answer to your ad- 

 vertisements, you should consider carefully 

 just what information the inquirer will want. 

 Answer his questions before they are asked, 

 by describing your products in a simple, ac- 

 curate, and comp'ete way. The latest cata- 

 log which we have seen that comes up to 

 this standard is the booklet entitled "Prof- 

 itable Poultry," issued by Berry's Golden 

 Rule Poultry Farm, Clarinda, Iowa. Poul- 

 try information is given here in every con- 

 ceivable way. You will act wisely in send- 



ing for the Berry catalog if you are in the 

 market for poultry or want a model catalog. 



PACIFIC COAST AND ROCKY MOUNTAIN STATE 

 ADVERTISERS WANTED. 



If some of our bee-keepers in the far 

 western States knew how many requests 

 come to this office for queens and bees from 

 clear out in California, down in the extreme 

 Southwest, and in Mexico, we are pretty 

 sure they would then realize that they are 

 living in a profitable field. It's ofttimes 

 hard for eastern advertisers to fill orders 

 quickly, and for their patrons to realize how 

 adverse the shipping conditions are from the 

 Eastern States to the far West. When Cal- 

 ifornians are having the very finest bee- 

 weather, likely as not the snow is flying 

 here. If you have bees, queens, or honey 

 for sale we can offer good reasons why you 

 should advertise in Gleanings. A man in 

 California put a honey ad. in our Feb. 1st 

 number. Ten days later he wrote, "Please 

 drop my ad. from your Honey Column, as I 

 have enough offers to last three months and 

 more." How many orders have you ahead? 

 ^• 



HOW TO USE THE INDEX, 



Are all of our readers aware that the in- 

 dex on the opposite page refers to Adver- 

 tisers? It is very easy to use this index, 

 just think to what class the advertiser whose 

 ad you want to see belongs, then look under 

 the proper heading and you will find his 

 name given and the number of the page on 

 which his ad appears. 



We like to have our readers look over all 

 our advertisements, and really it is for your 

 good to do so. Many new advertisements 

 appear in each issue and something may be 

 advertised in this number which you need 

 very much. But the index is invaluable if 

 one wishes to find a certain ad in a hurry. 



POULTRY. 



So many of onr bee-keeping friends who 

 keep poultry also, have sent in small classi- 

 fied ads, either wants or offers on poultry or 

 eggs, that we are adding a new heading in 

 our classified advertising columns this issue. 



Statistics which we have recently gather- 

 ed show that a great many bee keepers are 

 poultry raisers also and many profitable 

 poultry sales have already been reported. 

 The special rate which we are making for 

 Ads under ' ' Poultry Offers , ' is three lines 

 for 50 cents — each insertion. Allowing 

 about nine words to the line, a very good ad 

 can be inserted at a small cost. 



