1906 



GLEANINGS IN BEE CULTURE. 



483 



ADVERTISING TALKS 



BY THE AD. MAN. 



Have you noticed how our classified ad- 

 vertising columns are growing lately? 



Here's a good way to make a start in the 

 advertising field. The cost of inserting a 

 small ad. in these columns, half a dozen 

 times or more, is very small, and we know 

 that many good sales have been made 

 through ad's carried in this department. 



Have you ever noticed this ad. in our 

 "want" columns? 



VU ANTED— Old books on bee culture, especially from 

 '' foreign countries. Please state titles, authors, 

 year of publication, edition, binding, condition, number 

 of pages, and price wanted. 



A. L. BoYDEN, Medina, Ohio. 



Mr. Boyden has secured more than 250 old 

 bee- books from all over the world, and 

 through this small ad. alone. 



People who have poultry or eggs for sale 

 should be especially interested in the new 

 " poultry offers " department. 



The Joseph Horne Co., Pittsburg, Pa., have an ad. 

 on page 527 of this issue. They make a very attractive 

 watch offer. 



We want to tell our readers something about the com- 

 plete catalog which this company issues. We have just 

 received a copy, and have been wonderfully surprised 

 at the unlimited opportunity for shopping by mail which 

 is offered. A copy of this new catalog should be in the 

 home of every reader of Gleanings. The lady folks 

 would be interested in the styles, dress goods, and 

 household furnishings; the gentlemen, in the clothing, 

 hardware, and almost innumerable other goods; and, in 

 fact, there is something shown in this very complete 

 book which would interest every member of the family. 

 From our comparison of the prices quoted by this and 

 other department stores, we find that the Joseph 

 Horne Company maintains very reasonable prices. In 

 fact, we are surprised at the low figure quoted on many 

 articles. We are very glad indeed that it is possible for 

 each one of our readers to secure this interesting book 

 \^nthout charge, and surely you will not let this oppor- 

 tunity slip by. 



If at any time you find that you are in 

 need of a new catalog we shall be glad to 

 hear from you. Perhaps you have never is- 

 sued a price list or circular descriptive of 

 your goods, and your business has now 

 grown to such proportions that you feel the 

 need of some descriptive literature. We 

 have lately published several very satisfac- 

 tory catalogs and booklets, and our clients 

 have said some very complimentary things 

 about our work. We are in position to help 

 you, whether you simply want advice or 

 whether you want a catalog complete from 

 the writing of descriptions to the printing. 



We would almost rather give our advice 

 and suggestions free of charge than to see 

 some of the inadequate and poorly prepared 

 folders and catalogs which reach us from 

 time to time. If you would like to have us 

 criticise your literature, free of charge, 

 send it in. * 



'I Try an Anderton with your money in your pocket." 

 This is the offer made by the Anderton Manufactuiing 

 Company, manufacturers of vehicles and harness, Cin- 

 cinnati, Ohio, in their ad. on page 530 of this issue of 

 Gleanings. We do not know of a fairer way of adver- 

 tising for business. Surely a man would soon be able to 

 tell, after he had looked over a carriage or a set of har- 

 ness, whether or not it was worth buying; and this lib- 

 eral offer, made by the Anderton Manufacturing Com- 

 pany, makes it possible to buy vehicles and harness at a 

 very low cost, and the risk of getting an inferior pro- 

 duction is entirely eliminated. If people were not al- 

 ways satisfied when they tried the Anderton it would be 

 impossible to make this offer. But send for an Ander- 

 ton catalog — a 110-page book which explains in detail 

 the things which can not be mentioned here. It is a 

 book worthy of the reference of vehicle or harness buy- 

 ers. A copy may be secured free by mentioning Glean- 

 ings. 



At any time we should be glad to have 

 our advertisers or readers advise us of sales 

 made through Gleanings ad's. Every once 

 in a awhile we hear of some sale, some good 

 big one, generally, which has been made 

 through our columns, and we like to pre- 

 serve this information. Just the other day 

 a man wrote and said that he had purchased 

 a disc harrow from a company which adver- 

 tised in Gleanings earlier in the year. 

 Another man reports that he purchased a 

 complete greenhouse from Mr. Manley. 



There seems to be plenty of evidence that 

 our readers are alive, and on the lookout for 

 all necessary articles. One never can tell 

 whether a paper's readers would buy his 

 goods or not until he makes a trial advertis- 

 ing campaign. Almost always the results 

 are surprisingly profitable. 



For the past nine or ten months, every issue of Glean- 

 ings has carried the advertisement of the Savings De- 

 posit Bank of Medina, Ohio. This institution reports 

 that many good accounts have been opened by our read- 

 ers, and we are very glad to hear this. Giving advice 

 where to place one's money is a rather hard thing to do; 

 and, too, the man or woman who deposits her earnings 

 or income in a savings bank must have implicit confi- 

 dence in the character of the institution. During the 

 several years which the Savings Deposit Bank has been 

 in existence, no question of character, capital, or relia- 

 bility has ever confronted them. The aim of the man- 

 agement has been to eliminate all risk, and to limit the 

 deposits to the number which can safely and conven- 

 iently be taken care of. There are many points of ad- 

 vantage to depositors which are in favor of a small bank 

 like this one. 



i^irsf.— The bank is in the center of a farming com- 

 munity. The men who make up the bank are all care- 

 ful honorable men who will have nothing whatsoever to 

 do with speculation. 



Secojid. — Being a small bank, the individual attention 

 given to depositors is much greater than in a larger in- 

 stitution. 



LasfZj/.— The rate of interest is as good as is given by 

 any other savings bank in the country — 4 per cent, com- 

 pounded semiannually. 



We do not hesitate to refer our readers to the Savings 

 Deposit Bank of Medina as a safe place to deposit their 

 savings. We have every reason in the world to believe 

 that this bank offers as secure a place of deposit as the 

 largest bank or trust company in the country. 



