1906 



GLEANINGS IN BEE CULTURE. 



609 



"The Best Gift of All" 



— Her Diamond Engagement Ring. 



nSamnnHc Ac An InVPCtmPnt ^'"e a better and safer investment than real estate. 

 UiaillUIIUo ^lo AAII IIITCOIIIIC/Illi banks, insurance, stocks, etc. Diamonds have advanced 

 in value 20 ner cent annually in recent years, and their scaicity indicates a still further increase in 

 the near future. Diamonds are the universal currency and can be immediately converted into 

 cash. It pays to look prosperous; to be successful, look successful— wear a Diamond. 



Loftis 

 System 



DIAMONDS 



On 

 Credit 



OlIP PrirP^ ^""^ 'O*** '5 per cent lower than the ordinary spot cash retail jeweler. We are 

 VUI I I IVCO direct importe.s. buying our Diamonds in the rouKh. which we cleave, cut and 

 riolish in our own work shops. In buying from us you save the profit of broker, jobber, wholesaler 



and retailer. 



ThP I nf tic ^ VCtpm The credit of the honest employee is just as good as that of his more 

 I lie LUIllo OjolCIII. fortunate employer. Confidence in the honesty of the people is the 

 key-note of our success. Let us send you our new illustrated Catalotr. 66 padres, lOOO photographic 

 reproductions of the latest and most fashionable in jewelry art: you can make selection in the 

 privacy of your own home and the article selected will be sent on approval without expense to you. 

 If you decide to purchase, you pay one-fifth of the amount and pay the balance in eight equal 

 miinthly payments. 



OliP nii;ir;)lltPP We give vou our written guarantee certificate as to value and quality of 

 UUI UUai ail ICC. Diamond purchased, and the privilege of exchanging same at any time for 

 a' V other article of Jewelry from our Million Dollar Stock, or for a larger stone, allowing you full 

 credit for what you have already paid. Our Guarantee is backed bv higher bank and commercial 

 ratings than all our small imitators combined— consult your local Banker, have him refer to his 

 Dun or Bradstreet book of commercial ratings. 



^trirtlv Pnnf Mpntial Every transaction with our customers is strictly confidential, for 

 olllt<llj L>UllllUC/llliai. even your own family need not know that you are not paving spot 

 cash — unless you tell them. The Diamond your friend is wearing was probably bought on the 

 Loftis System. 



Vniir Trprlit established with us Isavaluableassetelsewhere. Other standards of value may rise 

 ■ UUI V>l C/Ull Q^. f-iii^ but Diamonds the universal currency, will continually increase in value. 



The Old Reliable, Original Diamonds on Credit House. ^ftt"a'^cfnJfnuous 



record of sncees>. we are the oldest, the largest, and most reliable credit retailers of Diamonds. 

 Watches and Jewelry in the world, 



*'Qavp a niamnnil " Letusactas vour bankers and help you make and save money. _.^nd 



OQTC a UianiUIIU. today for our latest Catalog and Diamond Souvenir, showmg How 



easily you can wear and own a Diamond by the Loftis System." Remember Diamonds win Hearts. 



DIAMOND CUTTERS 



WATCHMAKERS 



Dept.E637 92-96 State St. 



Ulostrfttion courtesy Chicago Record U 



Diamond Importers 



JEWELERS 



BROS&CO.i^ Chicago, Illinois, U.S.A. 



