1906 GLEANINGS IN BEE CULTURE. 



ADVERTISING TALKS 



BY THE AD. MAN. 



635 



Along about this time some advertisers- 

 even the largest national advertisers— begin 

 to talk about the coming dull season— the 

 warm months in which people can not use 

 their goods or will not buy them. 



From the way most of these people receive 

 an advertising proposition at this time of the 

 year one would think that they sold only 

 overcoats, fur gloves, or furnaces. Of 

 course, there is such a thing as seasonable 

 advertising. People will not buy seeds in 

 mid-summer, nor will they buy heavy cloth- 

 ing ; but they will buy household articles 

 and many other things, perhaps more liber- 

 ally than at any other season of the year. 

 Do you not find that you spend just as much 

 money in summer as in winter ? 



Now to get right down to business — 

 Gleanings does not have a circulation in 

 one State or in one clime. When our sub- 

 scribers here in Ohio are busy harvesting, 

 our readers en the other side are getting 

 ready to plant. In fact, we offer spring, 

 summer, fall, and winter circulation the 

 year around. Remember— Gleanings goes 

 around the world, and Gleanings ad's pay. 



We do not know that any of our readers are contem- 

 plating the purchase of diamonds or jewelry; but 

 should any thing in this line be needed it will be well 

 worth your time to send for a copy of the catalog sent 

 out by the Loftis Bros. & Co.. 92-98 State Street, 

 Chicago. 111. These people issue one of the finest cata- 

 logs of jewelry we have ever seen. Every article is 

 illustrated in a clear and careful way, and the catalog is 

 a true testimonial of the character of this company. 

 They offer any prospective purchaser an excellent 

 opportunity to buy on the monthly-payment plan. The 

 Loftis Company has been established since 1858; has a 

 very high commercial rating, and was awarded the gold 

 medal for their display of jewelry and diamonds at the 

 World's Fair. They are recognized everywhere as hon- 

 orable merchants who sell goods of quality. 



We are glad to announce that the series 

 of articles on "Control of Swarming for 

 Comb-honey Production" which are just 

 now running in Gleanings are proving ex- 

 ceedingly interesting to our readers. Our 

 advertisers will appreciate our securing such 

 interesting contributions. Any thing which 

 we can do to make Gleanings a more 

 instructive journal— a more valuable journal 

 to the bee keeper— will increase its value as 

 an advertising medium. We have some of 

 the best articles ever printed on bee mat- 

 ters, which will appear in our journal this 

 year, and the outlook for a steady growth 

 in our paid subscription-list is extremely 

 favorable. 



The Page Woven-Wire Fence Company, Adrian, Mich- 

 igan, send out very interesting literature about their 

 fences Any one who buys fence should learn to what 

 severe tests the Page fence has been subjected, and yet 

 stood up as strongly as the manufacturers claim. Two 



large factories are required to manufacture enough 

 Page fence to supply the demand of fence-builders 

 throughout the country. This in itself is a srood reason 

 why you should buy the Pagre. 



New additions to the Poultry Offers col- 

 umn in the classified pages each issue. 

 Here is a good place to be represented if 

 you have poultry or eggs for sale. Hardly 

 a bee-keeper who does not keep chickens; 

 and because of their desire to make poultry 

 pay as well as bees our poultry-men are the 

 kind you want to do busmess with. 



Put your poultry ad. in Gleanings. It 

 will show up better here than in same paper 

 with 1200 other poultry ads. Our special 

 rate, three lines for 50 cents for one mser- 

 tion, will hold good for a few more issues. 



On page 679 of this issue we carry an ad. for the 

 David B. Clarkson Company, 323-325 Dearborn Street, 

 Chicago, 111. This is one of the most remarkable com- 

 panies we know of. The line of goods which they han- 

 dle is books. Mr. Clarkson is at the head of the com- 

 pany, and has risen from the rank of a book-agent to 

 the head of one of the leading book- selling establish- 

 ments in the country. It would be almost impossible 

 to tell you some of the great book bargains which are 

 listed in the 65- page catalog which his company sends 

 out. Just a few items which come to our notice are 

 some of the leading copyright works, mostly fiction, at 

 38 to 50 cts., and a ten- volume encyclopedia, one of the 

 most complete and comprehensive we have ever seen. 

 We have already ordered two sets for our office, at $7.75. 

 This set of books is not a cheaply bound set, but put up 

 in a very nice shape. It would be a prized addition to 

 any library. 



J^ 



MARKETING TALKS. 



Every bee-keeper who offers honey for 

 sale in town or city should have some mar- 

 keting name, some distinguishing feature 

 for the honey he markets. If a certain 

 brand of honey is tried and found to be 

 good, a customer will be pretty sure to ask 

 for the same kind when making the next 

 purchase. This putting a name on your 

 honey— a mark which will distinguish yours 

 from the other kind— is an advertising plan, 

 and a good one. It would also pay a honey- 

 producer to have a small folder— just a slip 

 of paper large enough to go into an envel- 

 ope—prepared, telling about his apiary and 

 facilities for making the pure kind of honey. 

 People are being educated to a point where 

 they want to know where the products they 

 buy come from. A folder which would be 

 very complete and educational would not be 

 expensive. Put your name on each package 

 of your honey. Give the dealer or store- 

 keeper whom you sell your crop to a quan- 

 tity of your pamphlets to give to his cus- 

 tomers, and you will gradually feel a grow- 

 ing demand for your honey if it is the right 

 quality; and the best honey is the only kind 

 you can afford to market. 



