1906 



GLEANINGS IN BEE CULTURE. 



787 



ADVERTISING TALKS 



BY THE AD. MAN. 



The following clipping from the New 

 York World emphasizes what we have been 

 saying right along. 



Don't advertise if you believe you are wasting mon- 

 ey. Let your competitor waste the money on advertis- 

 ing, and perhaps in this way you'll soon put him out of 

 business Just stand back and laug'h at him when you 

 see him squandering his money for printer's ink. Once 

 there was a boy named— we think his last name was 

 Wanamaker, or may be Moneymaker; anyhow, his 

 name was John, with some sort of a maker attached to 

 his last name. He owned fifty yards of calico, three 

 pairs of jeans, half a dozen pairs of boots. He called 

 this a drye-oods store through a Philadelphia newspa- 

 per, and offered to sell a pair of socks for 39 cents. 



The don 't-believe- in-advertising merchants just 

 laughed. Young John spent $65 with a Philadelphia 

 paper to advertise just one time and less than $100 

 worth of goods. He was cautioned by the merchants 

 who knew it didn't pay. It was through sympathy 

 that they offered him advice. 



But John did not listen to them, and went and blew 

 his money foolishly; and to-day poor John sees the re- 

 sult of his misdoings— he has so many large drygoods 

 stores that he can hardly find time to study his Sunday- 

 school lesson. Can you see a lesson in this? Be a pro- 

 gn'essive up-to-date business man. Advertise your 

 wares if you want to sell them. 



Some of the most skeptical merchants, 

 when finally induced to advertise, become 

 the merchants of prominence. 



There is a wonderful field before any bus- 

 iness man who has a good proposition, and 

 who will carefully and constantly advertise. 

 Repeating your ad. time after time is just 

 the same as inviting Mr. Brown or Mrs. 

 Smith to call again. 



Just a few days ago we heard from a man 

 who had never run his ad. in a paper of the 

 class of Gleanings. He said he did not 

 know any thing about bee-keepers. He 

 seemed to think that they were a foreign 

 race of people who had no such needs as 

 the rest of us do. When he finally decided 

 to try this journal he did it in a half-heart- 

 ed way. But the result— well, his ad. ap- 

 peared more than once, and will appear 

 again in spite of the fact that the article he 

 sells retails at from one to three dollars, 

 and his ad. costs him nearly $10 an insertion. 



What is there about your proposition that 

 makes it one which would not appeal to our 

 readers? May be you would Hke to ask us a 

 few questions about how best to bring your 

 offer before our subscribers. We shall be 

 very glad to have you do this, and are sure 

 that you will value the assistance we can 

 give. 



The Medina Concrete Company has just issued a four- 

 page folder entitled " Our Special." This folder shows 

 four styles of their concrete machines, and gives infor- 

 mation about building, concrete-block making, and in- 

 structions for mixing materials and making blocks. 



Judging from the large number of machines which 

 this company has sold this spring, concrete building- 

 blocks are a very popular material for construction; 

 and their machines, being so easy to operate and perfect 

 in results, are coming into wide use. 



Their address is The Medina Concrete Company, 22 



Court Street, Medina, Ohio, and you should ask them 

 any questions in regard to their machines or building- 

 blocks, which you would like to have answered. 



On page 834 of this issue our readers will 

 find the ad, of Shepard's chick food, pre- 

 pared by The 0. C. Shepard Co., Medina, O. 

 Mr. E. R. Root says of this food: 



Until I used the chick food which I procured from 

 the Shepard Company my hens were not laying. I was 

 greatly surprised at the results after I had commenced 

 feeding chick food to them. I am sure that this is a 

 very valuable mixture for poultry, and advise any 

 part of our readers who keep chickens, and want to se- 

 cure the best results, to try it. 



You will note that the Shepard Co. have 

 told what their chick food is made of, and 

 also have, at our request, quoted a special 

 low price to bee-keepers who may wish to 

 give it a trial. You will make no mistake 

 by sending for a 100- lb. sack; but if you 

 would prefer to have a sample first, send for 

 this any way. Address as above. 



When others report such profitable results 

 how can you afford to keep silent? 



The A. I. Root Co., Medina, Ohio: 



Gentlemen:— 'KxnAXy discontinue my ad. in GLEANINGS 

 with the issue of May 15th. It has brought me more 

 business than I can attend to. 



Norwalk, Ohio, May 12. George W. Barnes. 



Mr. Barnes told the "ad. man "a few days 

 ago that, when he ordered his one-inch ad. 

 in, he had about 50 queens for sale. He sold 

 nearly 200 while his ad. was runting (6 

 times) . He was very much surprised at the 

 results, as he had never advertised queens 

 before, and had no reputation as an expert 

 queen-breeder. He possessed, however, the 

 ability which enabled him to raise fine 

 queens, and the confidence in Gleanings 

 which led him to try it as an advertising 

 medium. 



A brother of Mr. Barnes advertised poul- 

 try in Gleanings two or three times this 

 season, and found, as did Mr. G. W., that 

 here was a good advertising medium. 



Ask yourself if you can afford to miss a 

 single number of Gleanings. 



Gentlemen:— YvcA enclosed $1.00, for which please 

 send another year's subscription to Gleanings in Bee 

 Cluture. 



I thought my time was out with June 1st number, 

 but I have not as yet received the May 15th. I don't 

 want to miss any of the numbers. 



Yours truly, 



Hallock Shearer, 



Sec 'y of the Wabash County Farmers' Institute at d 

 Domestic Science Association. 



When are you going to make your start- 

 now or in ten years? 



Ten years from now there will be people explaining 

 the advertising successes developed within the decade 

 just passed, by saying " anybody would have succeeded 

 if he had started when they did."— Afo/iiiw's Messenger. 



