1906 



GLEANINGS IN BEE CULTURE. 



863 



ADVERTISING TALKS 



BY THE AD. MAN. 



FIFTEEN DOLLARS FOR ONE. 



One of our advertisers who has just fin- 

 ished checking up his returns for the past 

 season says that his advertisements in 

 Gleanings, which ran from November 1st 

 through our May 1st issues resulted in actu- 

 al sales to the amount of more than $15.00 

 for every dollar invested for space in this 

 journal. His investment was about $80.00, 

 and his sales a little more than $950.00. 

 What commission would you be willing to 

 pay for sales of your goods? If you could 

 employ an agent who for every dollar paid 

 him in salary would bring in $10. 00 in sales 

 you would be pleased with his work, would 

 you not? 



The trouble with most prospective adver- 

 tisers is that they want proof which can not 

 be had before giving a medium a trial. No 

 doubt the commodity which you offer is 

 needed much more in the households of the 

 readers of Gleanings than the one which 

 the advertiser referred to above sells. 



If you have a good proposition, and are 

 prepared to give good square treatment to 

 all customers, we would advise you to give 

 Gleanings a trial. Many doubters who 

 have conquered their fears sufficiently to do 

 this during the last year have been agree- 

 ably surprised at the returns. 



We offer to tell you frankly and honestly 

 whether or not, in our opinion, your propo- 

 sition would meet with the favor of our 

 readers. It would be absolutely useless for 

 us to go to any expense in soliciting your 

 ad. if, after you had made a one or two in- 

 sertion trial, you found that Gleanings did 

 not pay you. We want to secure the pat- 

 ronage of advertisers who will use Glean- 

 ings year after year, and who will stand by 

 us as long as profitable results are secured. 



If you have the faith in your proposition 

 that we have in the "pulling power" of 

 Gleanings you will not let another issue 

 appear which does not contain your adv't. 



The A. I. Root Co..— For several years I have sent 

 you a small ad. annually. The same has given satisfac- 

 tion, both in the number of inquiries received and also 

 the sales made from them. We also think the class of 

 customers away up with regards to their statements 

 and honest dealings. We have never lost one cent that 

 we can now recall, from any one who referred us to 

 The A. I. Root Co. Thanking you for the business, and 

 wishing you much success, we remain, 



H. H. AULTFATHER. 



Minerva, Ohio, March 26, 1906. 



A letter like this from a man who adver- 

 tises in a great many papers is very much 

 appreciated. There is no element of chance 

 in advertising in Gleanings. A good prop- 

 osition—the only kind that we will accept— 

 will always pay. 



GLEANINGS A GROWING JOURNAL. 



We are very glad to report to our readers 

 and advertisers that Gleanings is growing 

 very fast. Not only is the journal growing 

 in size and value of news, but a great growth 

 in the number of subscribers and readers is 

 felt. Indications are that, when the June 

 records are checked up, a growth of fully 

 one thousand subscribers will be recorded. 



We appreciate this loyal support. It 

 shows us that bee-keepers appreciate our 

 efforts to give them a journal of value and 

 interest. Growth is always a good thing 

 for all concerned in the making of a publi- 

 cation. New subscribers means more crit- 

 ics and contributors, and thus the teachings 

 of the paper become more nearly true. They 

 mean better support for the publisher, and 

 enable him to publish a better paper with- 

 out an advance of price. 



May be it is in your power to give Glean- 

 ings a big boost, and we sincerely bespeak 

 any service you may render by bringing the 

 attention of even one bee-keeper to this 

 paper. 



FAIR CONTEST FOR GLEANINGS REP- 

 RESENTATIVES. 



Last year we inaugurated a contest and 

 offered prizes for subscriptions to Gleanings 

 secured at County and State fairs and con- 

 ventions. So successful were our represent- 

 atives that we have decided to hold a second 

 contest this year. 



The dates will be between July 1st and 

 November 15th, and full particulars on 

 prizes, conditions, etc., will be found in the 

 announcement on page 898 of this issue. 

 Here is an opportunity to secure a good cash 

 reward in addition to the liberal conamission 

 we pay to persons who will work with us to 

 interest more bee keepers in Gleanings. 

 If you feel that you could succeed in this 

 work we should be pleased to have you write. 



Our agents will be glad to know that we 

 are at work on a premium or prize list which 

 will offer many very liberal inducements to 



f)rospective subscribers. This plan for so- 

 iciting subscriptions by means of special 

 combinations and premiums through our 

 representatives is a unique one, and if you 

 would like our literature sent to you as soon 

 as it is ready, send in your name to the Ad. 

 Man. 



Gleanings' premiums are never of the 

 trashy worthless kind. We offer only such 

 prizes as our friends would be willing to pay 

 cash for if they could afford to do so. 



Cash commissions are paid on all subscrip- 

 tions secured by authorized agents. 



