1906 



GLEANINGS IN BEE CULTURE. 



923 



ADVERTISING TALKS 



BY THE AD. MAN. 



THE VALUE OF PUBLIC DEMONSTRATIONS AT 

 FAIRS, CONVENTIONS, AND PUBLIC MEET- 

 INGS, AS A MEANS OF ADVERTISING 

 FOR THE BEE-KEEPER AND HON- 

 EY-PRODUCER. 



Repeated trials have proven that scarcely 

 any other object will command the attention 

 and interest when exhibited at a public 

 gathering that will be given to a colony of 

 bees in working trim. Herein lies one of 

 the best mediums for advertising which the 

 man who has bees and honey for sale can 

 use. 



Now that the season has returned when 

 fairs are being planned for every State and 

 almost every county, the bee-keeper should 

 be making plans for his exhibit. Take a 

 man who sells bee supplies —he should set 

 up in his booth an observation hive and 

 keep the bees before visitors at all times. 

 Passers-by will surely be attracted, and 

 once they stop they will freely seek infor- 

 mation which the bee- man should be pre- 

 pared to give in as simple and clear terms 

 as possible. Show samples of all the vari- 

 ous bee fixtures and supplies. All of these 

 will prove of great interest to the uninitiat- 

 ed or inquisitive. Have a supply of little 

 bee-books ready to distribute. Now is your 

 chance to talk personally to an inquirer just 

 as you will wish you could next season when 

 you are corresponding with him. Show 

 copies of Gleanings to all who stop. Give 

 each visitor a sample copy. Explain what 

 the purpose of the journal is, and how it is 

 read by more than 30,000 people who are in- 

 terested in bees throughout the world. Tell 

 of the illustrations which we publish ; of the 

 articles calculated to interest every one, 

 from the beginner to the experienced bee- 

 keeper. Say that Gleanings is issued twice 

 each month, and that the subscription price 

 is $1.00 a year. Act as though you really 

 felt that you were offering full value for the 

 money, and your prospective subscriber will 

 have faith in you. 



Combination offers of Gleanings and the 

 A B C of Bee Culture always appeal to be- 

 ginners in bee-keeping. Other book combi- 

 nations appeal to advanced bee-keepers who 

 have the ABC. 



Write to us fully if you are interested in 

 fair work. We have had experience which 

 you will value, and will gladly help you out 

 on any problems which you may refer to us. 



In this issue of Gleanings, Messrs. Prin- 

 dle & WiUiamson, Second National Bank 

 Building, Washington, D. C, have a one- 

 inch advertisement. These people are pat- 

 ent attorneys. Their business is to secure 



protection for any invention which may be 

 referred to them by their clients. For sev- 

 eral years they have attended to the patent 

 work of The A. I. Root Co., and their expe- 

 rience in securing patents for bee-keepers is 

 probably greater than that of any similar 

 firm. 



Mr. WiUiamson has been identified with 

 patents relating to bee culture for twelve 

 years; and, in addition to the publishers of 

 this paper, Mr. Francis Danzenbaker and 

 Mr. J. E. Crane are numbered among his 

 clients. 



Patent litigation is a special work, and 

 any of our readers who may be interested in 

 securing protection upon their ideas would 

 act wisely in securing the services of this 

 company. 



J0 



Every mail brings such welcome letters 

 as the following. Great is the good Glean- 

 ings is doing, and bee-keepers appreciate 

 this paper, published wholly for their inter- 

 ests. 



The A. I. Root Co., Gentlemen:— Please find enclosed 

 $1.00 to pay my subscription to Gleanings in Bee 

 Culture another year. Gleanings has been a grreat 

 help to me the past year. I find a great many little 

 things about bees I did not know, and it is just those 

 little things that a fellow does not know that are the 

 ones, at times, he should know how to accomplish cer- 

 tain points. 



The A B C of Bee Culture was good, but Gleanings 

 is better atill, and I do not want to miss a single num- 

 ber if I can help it. Respectfully yours, 



Chas. Schoonover. 



Rushtown, O., June 19. 1906. 



LETTER FROM A NEW SUBSCRIBER. 



The A. I. Root Co..— June 15th Gleanings is best 

 bee literature ever printed. It is because I have Ijrac- 

 ticed successfully several of its " short cuts " and " in- 

 tense " methods that I now look on 20 years of past ex- 

 perience in bee-keeping (before taking Gleanings) 

 with 75 colonies as unsuccessful. 



Respectfully, A. J. Morey. 



La Grange, 111., July 4. 



Are you trying to get along without 

 Gleanings? Does it pay? 



Gentlemen.— There's no use tiying to get along with- 

 out Gleanings, even though the profits thus far do 

 not justify the expense; so, send it along. Enclosed is 

 $1 00 E. R. Burkley. 



South Haven. Mich., May 28, 1906. 



Low-down steel wheels are, without doubt, great 

 back-savers for the farmer or bee-keeper. When a man 

 has a big load of feed to carry, or wants to move a lot 

 of bee-hives, he will find that to lift them but a foot or 

 two off the ground means a great saving in time and 

 muscle. Then, too, by putting a big platform on the 

 gear, the capacity of his wagon is greater than that of 

 an ordinary farm wagon or hay-rack. There is a little 

 book entitled " Wheel Sense," published by the Electric 

 Wheel Co., box 95, Quincy, 111., which will help you in 

 deciding just what you want in low broad-tired wheels. 

 Send for it. 



