1906 



GLEANINGS IN BEE CULTURE. 



983 



ADVERTISING TALKS 



BY THE AD. MAN. 



GLEANINGS A SAFE AND SURE ROUTE. 



So many of our friends have made the 

 above statement when writing to us that 

 we have chosen the title "The Bee-line 

 TO Profit" as the name of the Glean- 

 ings souvenir booklet which has just been 

 issued. 



This little book is quite the best litera- 

 ture we have ever gotten out to advertise 

 Gleanings. It tells all about the days 

 when Gleanings was a "beginner," and 

 leads right down to the present iime. 



We should be very glad if we could afford 

 to place a copy of this beautiful little book 

 in the hands of every bee-keeper; but 

 the expense of preparation and mailing for- 

 bids. However, we have set aside a gener- 

 ous number of copies which will be mailed, 

 one copy at a time, to our friends. We 

 hope that those who receive the booklet, 

 and who are already subscribers, will use it 

 to interest a fellow bee-keeper in this prof- 

 itable way to successful bee-keeping. Ad- 

 dress requests to the Ad. Man. 



The A. I. Root Co., Medina, Ohio. 



Dear Sirs.— That booklet, " Bee-line to Profit," is ex- 

 cellent and a beauty. After one reads it he sort of 

 feels acquainted with Gleanings, and I feel sure much 

 good will result. Very truly, 



Indianapolis, Ind, Walter S. Pouder. 



J& 



Great interest is being manifested in the 

 Gleanings fair contest, which is now on. 

 When sending your name with the request 

 that we enter you as a contestant, please be 

 sure to give the name of the fair, and the 

 date and place where it will be held. We 

 want to secure absolute protection for our 

 agents in their particular locality, and must 

 have the information we ask for. Remem- 

 ber the prizes are cash, and that the regular 

 cash commissions are alsp paid. 



supplying the wants of himself, his family, 

 and his farm. Then this ought to be a good 

 time to introduce yourself to the farmer if 

 you have something which will make his 

 work easier, more pleasant, or more profit- 

 able. 



In the bee-keeping world, honey crops are 

 coming in. In some localities crops are 

 exceedingly good; in others, but normal. 

 Whether the best or poor, the family needs 

 and expenses go on. 



This fall we shall introduce to our readers 

 many new advertisers— new, perhaps, only 

 to Gleanings. We shall, by admitting 

 these advertisers to our columns, recom- 

 mend them to the favor of our readers. 

 Any advertiser who is acquainted with the 

 personality of Gleanings in Bee Culture 

 realizes what this will mean. Do you wish 

 to join the new comers, and reap a harvest 

 to which your seed-sowing will entitle you? 

 There is a word which we like— secrf-somwgr 

 —that is what you do when you insert your 

 advertisement in Gleanings, and we prom- 

 ise that, if you join us, we will do our best 

 to prepare the field for your goods so that 

 your returns will be fifty or one hundred 

 fold. 



The Francis E. Lester Co., Inc., Mesilla Park, New 

 Mexico , whose advertisement appears on page 1032, 

 are dealers in Mexican and Indian goods. There is one 

 article which they handle very extensively, and which 

 should especially appeal to bee-keepers; namely, a Mex- 

 ican pal mleaf- fiber hat. These hats are the best kind 

 we know of to wear in the apiary. The rim is broad, 

 thus the veil is held away from the face; the hat is 

 tough and everlasting. Another good point is that 

 they are cheap. In the Lester Co.'s catalog we find a 

 hat of the sombrero type— same as shown in the illus- 

 tration in their advertisement— but without designed 

 rim— priced as low as 40 cts. Other styles priced up to 

 $5.00. Mr. W. K. Morrison, one of Gleanings' corre- 

 spondents, speaks very enthusiastically of the value of 

 these closely woven hats in the bee- yard, and we would 

 advise every one of our readers to send for a copy of 

 this company 's free catalog. 



We have just printed a very neat 12-page illustrated 

 price list of comb and extracted honey, for Messrs. J. 

 E. Crane & Son, Middlebury, Vermont. We are very 

 glad to see a honey-producer go after business in this 

 really business-like way. We are sure that a great 

 many bee-men would find it a profitable venture to fol- 

 low the example set by Messrs. Crane. Should you be 

 interested we will see that you get a copy of this price 

 list if you will write. 



HARVEST DAYS. 



In August begin the dajs of harvest. 

 Everywhere in agricultural communities 

 grain is being garnered, and the farmer is 

 figuring where he stands in this season's 

 profits. He is, as it were, planning his next 

 season's spending campaign. There is so 

 much to be saved and so much for use in 



A letter illustrating the way in which 

 Gi eanings readers value the journal: 



Tlie A. I. Root Co..— Please find order enclosed. I 

 am very much pleased with GLEANINGS IN Bee Cul- 

 ture and could not aff^ord to be without it. I find it 

 up-to-date in every respect. I received A B C of Bee 

 Culture, which is very interesting, and consider it a 

 great work. I enjoy very much the articles by Mr. 

 A. I. Root. W. H. Knarr, 



Manager Hawksworth Farm. 



Greensburg, Pa. , July 23. 



A testimonial of the quality as well as the 

 quantity of the results of Gleanings ad's: 



The A. I. Root Co: — Please discontinue our ad. in 

 Gleanings for help, as we have been almost flooded 

 with applicants since the last issue. This certainly is 

 a fine way to get good competent help. 



Delanson, N. Y. E. W. & F. C. Alexander. 



