9106 



GLEANINGS IN BEE CULTURE 



1043 



ADVERTISING TALKS 



BY THE AD. MAN. 



CLASSIFIED ADVERTISEMENTS. 



Many of the popular magazines are adding 

 classitied columns to their advertising pages. 

 and spending much money in exploiting them. 

 They particularly call attention to the re- 

 markable results obtained by some adver- 

 tisers. Gleanings has carried a similar de- 

 partment for over twenty years. This de- 

 partment has always proved popular, and 

 during a part of tlie year it occupies from 

 three to four pages. We occasionally re- 

 ceive reports of great results from a small 

 reader, with but one insertion; but the avei'- 

 age runs high enough so that we can freely 

 recommend these columns to practicallj^ eve- 

 ry one wanting small advertising where a 

 display ad. would not do. 



Turn to page 1090 and look at these ad's. 

 Do you need any thing listed there? Have 

 you any thing you wish to dispose of? 



Our rates are 1.5 cts. a line to bona-Jide ex- 

 change deals, and 20 cts. a line to those in- 

 volving cash, either directly or indirectly. 

 Those offering honey or advertising honey 

 are placed iinder " Honey Mai'kets " on page 

 1038. This department* is for the personal 

 use of our 30.000 sul)seribers. Read and try. 

 It pays. 



4l<'/iange that coxty ! A dead ad. has about 

 as much pullmg power as a dead horse. 



Below is a letter from Mr. Alexander re- 

 garding his ad. appealing in Gleanings for 

 July 1.5. under the heading " Help Wanted."' 

 in classitied columns. You will note the 

 date is so soon after that issue of Glean- 

 ings that hardly every paper had reached 

 its destination, and impossible for every re- 

 ply to have reached Delanson. 



Jfr. I?oot:— Please discontinue our ad. in Glean- 

 ings for help, as we have been almost flooded with 

 applications since the last issue. This certainly is 

 a fine way to net good competent help. 



Delanson, N. Y., July 24. E. W. Alexander. 



UTalk plain sense! An ad. 

 2)l(tce to get wordy or funny. 



is the worst 



third photo contest. 

 A good photo is a splendid advertisement 

 for you. Mr. Beeman. Perhaps it's a view 

 of your apiary: a mammoth swarm; some 

 fancy honey, or a hundred and one views 

 found around any apiary. It will pay you 

 to have a number ' of them. You can work 

 them with your letter-head, on postal cards, 

 anil in any' advertising matter. And there's 

 our photo' contest. If you have a tirst-class 

 photo you stand an excellent chance of win- 

 ning one of our cash prizes. If your photo 

 appears in Gleanings you get a lot of fi-ee 

 advertising. See condition of contest on 

 page 1083. 



Honey 



Absolutely T^ure 



advertise your honey. 



After you have spent almost a year in 

 planning and working for your crop, why 

 stop and allow it to sell at low prices, or 

 move very slow? Honey markets are the 

 best when rightly worked. 



Your grot-er likes to handle goods that 

 sell fast. He is willing to sell on smaller 

 mai'gins, thus the producer gets better prices. 

 Help your retailer by supplying him with 

 display cards. He will appreciate it and 

 sell more honey. 



The above is a reduction of our new 

 honey-display card. It is printed on 7X9- 

 inch cardboards, and with a beautiful blue 

 ink. Price 10 for 10 cts.. postpaid: any ad- 

 ditional, one cent each. In ordering be sure 

 to specify style No. 2, or you are apt to re- 

 ceive another card. 



C-6e brief! Your ad. in Oleanings, costs 

 you, on the average, word for word, about as 

 much as the common telegram. 



We receive very frequently letters from 

 our readers who desire to say, as has Mr. 

 Struck, "a few things for "Gleanings." 

 Surely a journal which has the utmost con- 

 fidence and respect of its readers is a good 

 meciium in which to advertise. 



Mr. Boot: — I will now say a few thins^s for Glean- 

 ings. I would not lose one copy of the journal for a 

 dozen times the subscription price. Gleanings has 

 helped me in the past: is helping me at the present, 

 and I hope it %vill continue to do so in the future. I 

 appreciate every thing that appears in its columns. 

 Gleanings, in my mind, is the bee-keeper's safe- 

 guard. 'Alfred Struck. 



Webster, N. Y., July 9. 



Your paper is indeed a treasure; every leaf is well 

 worth reading. I would not like to be without it 

 now. Shall do my best to get you other readers. 



Your strain seems to do very well here. I have 

 them crossed with queens from Italy, and the frames 

 of brood are a treat to see, as level as a board, and 

 brood right up to top-bar. Herbert Potts. 



Button, Preston Brook. England, 



