1906 



GLEANINGS IN BEE C^ULTURE. 



1103 



ADVERTISING TALKS 



BY THE AD. MAN. 



The ad. man would like to know that ev- 

 ery number of Gleanings, when received, 

 is immediately placed in a binder. Then 

 every advertisement would have its life more 

 than doubled — meaning more advertising, 

 and, consequently, a better Gleanings. 

 The subscriber, too, would be benefited. 

 Every copy would be preserved for present 

 as well as future use. You would take plea- 

 sure in referring to your volume of Glean- 

 ings and showing it to your friends. Its 

 value would be doubled to you. 



One reason why binders are not used is 

 because they usually cost almost as much as 

 a year's sul)scription. We have discovered 

 a binder that meets every requirement — very 

 reasonable in cost, handsome in appearance, 

 its methods of use as simple as tying a shoe. 

 It is well named "The Perfect Pamphlet 

 Preserver." On the shelf it looks just like 

 a book; holds one number or the volume. 

 We have had a lot made specially for 

 Gleanings, with its own title stamped in a 

 very attractive form. We are going to sell 

 these "preservers" for a limited time at 

 about the actual cost — 25 cts. each; by mail, 

 7 cts. extra. There is no excuse now for 

 Gleanings not being bound. 



Extras. — If you find some numbers miss- 

 ing when you order your ])inder, ask the ad. 

 man to send you these and he will gladly do 

 so without charge. 



Do you own a lot of bees, and find you 

 have so many other duties that you can't 

 give them all the attention they need? If so, 

 you have surely wanted to find a good man 

 to help you. Our classified columns are do- 



ing some excellent things for our subscribers. 

 Read the following, which appeared on page 

 1090 in our Aug. loth issue: 



\VANTED.— Good man — married, without children 

 '' preferred— to run farm of .52 acres near Bristol, 

 Tenn.; ideal location, good profits from poultry, etc.; 

 will make good offer to right party. Place for sale if 

 can not find man. M. D. Andes, Bristol, Tenn. 



On Aug. 32, seven days later, Mr. A. wrote 

 us: "Ihaven't reeeivedmy Aug. 15th Glean- 

 ings; but I have secured my man through 

 my advertisement." Try this method of se- 

 curing help. The cost is 20 cents per line. 

 No cost if you fail to get replies. 



selling honey. , 



In our last issue, page 1038, was found the 

 following advertisement: 



Fob Sale.— Choice extracted clover honey. Extra 

 choice, selected from all new combs, in round-jacketed 

 five-gallon cans, for family use; $5.00 per can. Prices 

 on larger quantities in 60-lb. square cans, two cans in 

 case, on aiiplication. Sample, 5 cts. 



G. A. Bleech, Jerome, Mich. 



We have just received the following from 

 Mr. Bleech, which speaks for itself: 



The A. I. Root Co..— My adver't in Gleanings has 

 brought me more orders than I can fill. My crop of 

 5000 lbs. of light honey is all sold. 



Jerome, Mich. G. A. Bleech. 



We have known for a long time, and have 

 told our readers, that our advertising col- 

 umns are eagerly read l)v honey-buyers, and 

 that bee-keepers desiring to sell direct to the 

 consumer, or, in fact, to any buyer through 

 the mail, can usually find a good market by 

 using our Honey Column. This is a good 

 time to sell. We want to show our subscrib- 

 ers what we can do, so send along an adv't 

 for our Sept. 15th issue. Make a delinite 

 price on your honey if possible, and keep the 

 adv't under 35 words if you can. The cost 

 is only 20 cts. per line. If you fail to sell 

 your honey, advise us and we will make no 

 charge. 



bee-keepers' advertising. 

 Of course, when a bee-keeper has some- 

 thing to sell to bee-keepers the first medium 

 thought of is Gleanings. This is perfectly 

 right, because Gleanings reaches the larg- 

 est number of bee-keepers. But . magazine 

 advertising is only a form of publicity. How 

 about booklets, cards, and the like? Also 

 your stationery? Do you know how much 

 effect this has on your possible customer? 

 Don't neglect your printed matter, nor use 

 poor stuff. Honey-labels also add much to 

 the appearance of your product. Gleanings 

 does a great deal of printing for its subscrib- 

 ers. Its equipment is the very best, and the 

 work turned out is lirst-crlass, and prices 

 reasonable. Tell us what you require and 

 we will give you prices. 



